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00:00 Collagen, the new beauty obsession of the French.
00:03 The fear of aging has opened the way to a gold mine for many brands.
00:07 Drinks, powders, creams, it can be consumed in multiple forms and the French are going crazy.
00:13 According to Cynadiet, 60% of French people adopt food supplements in 2023.
00:18 Among them, collagen is essential for skin, nails, hair and even muscle recovery.
00:25 The collagen boom in France is a recent phenomenon, unlike the United States and Asia.
00:30 In 5 years, sales exceed € 380 million in Europe and France is in the lead.
00:36 After the COVID crisis, French people seek natural, well-being and refuse to age.
00:41 Collagen meets this quest for eternal youth.
00:44 Clinical results are there, but no miracle, collagen works with good hygiene.
00:49 [Music]