Deepika Padukone Clarified About Her Expensive Skin Care Brand 82E

  • last year
Deepika Padukone was trolled on social media for high prices of 82E's products.

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People
Transcript
00:00 The most successful, talented actress having a huge fan following broke her silence over
00:11 trolling for her expensive self-skincare brand, Keto E. Deepika started this brand in 2022
00:19 to make skin care simple for many.
00:21 There are many Indian and foreign ingredients used to make products.
00:26 These skin care products are vegan and that could be the reason products are very expensive.
00:32 But to what extent?
00:33 There is one product on her website for under eye care which cost Rs. 2400 for 15ml and
00:42 there are many such expensive products of 82E.
00:46 People trolled Deepika for such high prices of products.
00:49 In an interview with CNBC, she elaborated over the price and work of her brands and
00:55 also shed lights on backlash.
00:57 She said, "If I am selling you a Rs. 2,500 product, then rest assured I am also using
01:04 it every day.
01:05 The way we have been able to do that is be consistent and true to who we are.
01:10 That's how we have been able to grow a successful brand in the past one year and we will continue
01:16 to do so."
01:17 When she put her words about getting trolled, she said that getting trolled is part of
01:26 being a celebrity.
01:27 She continued saying, "And as far as celebrity brands or celebrities in general getting backlash
01:33 or getting trolled, it's part of what we do.
01:36 And I think as long as you put your head down and you keep going, as long as you're true
01:42 and honest to what you do, I think you will always move ahead of the tide."
01:48 She clarified the process of testing the products.
01:51 She said that she herself tries all products before it goes for any clinical testing.
01:56 She mentioned that she is absolutely the first one in the system to try out anything even
02:02 before it goes into clinical trials or dermatological trials.
02:06 She tries them first for at least a week, if not more.
02:10 Sometimes it goes on for a couple of months depending on what her feedback is and then
02:16 when she gives a green signal is when it goes into clinical trials.
02:21 This is not the first time she is getting trolled.
02:23 Before this, Deepika was trolled on social media by many for her statement over dating
02:28 Ranveer Singh made in coffee with Karan A. But still, this beauty with brain always manages
02:34 to keep her aura as it is.
02:35 "I think it's a beautiful thing to do.
02:36 I think it's a beautiful thing to do.
02:37 I think it's a beautiful thing to do.
02:38 I think it's a beautiful thing to do.
02:39 I think it's a beautiful thing to do.
02:40 I think it's a beautiful thing to do.
02:41 I think it's a beautiful thing to do.
02:42 I think it's a beautiful thing to do.
02:43 I think it's a beautiful thing to do.
02:44 I think it's a beautiful thing to do.

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