The legend of Hispano Suiza doesn’t stop as the company continues its evolution as a manufacturer of fully electric hypercars. Founded in 1904 and set to celebrate its 120th anniversary next year, Hispano Suiza has revealed the name of its new vehicle: Sagrera. A name that, like Carmen or Boulogne, is deeply rooted in Hispano Suiza's history. In 1911, pushed by the commercial success of its vehicles, Hispano Suiza moved to ‘La Sagrera’ district of Barcelona, an area renowned for its industrial activity, There it established the company's first large factory to increase its production. It was located on Ribas road, where it came to occupy a surface area of 50,000 m2 and underwent two extensions to meet the growing market needs. The Hispano Suiza factory employed 1,800 people.
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MotorTranscript
00:00 (dramatic music)
00:03 Choosing a name is not an easy task.
00:06 First, you must make sure it's not registered
00:09 by another brand.
00:10 Second, it has to be representative of our company,
00:13 have a good sound, and not to lead to any kind of confusion
00:17 in other languages.
00:19 So let's delve into a bit of history.
00:22 The neighborhood in Barcelona, known as La Sagrera,
00:25 was famous for its industrial activity
00:27 during the 20th century and even earlier.
00:29 It is the neighborhood that housed the facilities
00:32 of Hispano-Suiza in 1911, where the finest luxury
00:35 and competition cars of a whole generation
00:38 would be manufactured.
00:40 The factory grounds covered an area of 50,000 square meters
00:44 and employed 1,800 people.
00:47 Engines and chassis from cars and boats
00:49 were manufactured here.
00:50 The concept of Sagrera has other interesting connotations.
00:54 Historically, it was a sacred and respected place
00:57 that surrounded churches.
00:59 La Sagrera was a place where wine and cereals were preserved.
01:02 By the way, the Church of Carmen in Castell de Peralada
01:05 also had its own Sagrera.
01:07 So the Carmen Sagrera fits all our needs,
01:11 links us to Barcelona, our beloved city, to our past.
01:14 It was Hispano-Suiza's first big factory
01:18 and links to our tradition, the tradition of the group
01:21 Peralada.
01:23 When we had to find a name for the new version of Carmen,
01:26 we were clear that it had to be coherent
01:28 with the previous ones.
01:30 It all started with Carmen, the mother of our current president.
01:34 Then Carmen Boulogne, appealing to our past
01:37 and the world of competition.
01:39 And now we continue our strategy with Sagrera.
01:42 It connects with our history and our present,
01:45 maintaining our DNA.
01:48 (Music)
01:52 (Music)
01:55 [BLANK_AUDIO]