India is encouraging tourists to say ‘I do’ at its fairytale palaces and dreamy beaches.
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00:00 The purpose of this I Do campaign is to incentivize, inspire people to travel to other parts of
00:14 the country, come to India and get married, start a new phase of their lives in what I
00:19 would say a glorious place.
00:25 India offers something for everybody.
00:29 Of course, the most obvious ones are the palaces.
00:31 I mean, you could go to Rajasthan.
00:37 You can look at a beach.
00:38 You know, there are beaches in Goa, there are beaches on the eastern seaboard.
00:46 Or you can go to the serene hills of the northeast.
00:50 Or you want nothing, you can just go to a quiet place, a village in Uttarakhand and
00:54 just get married there.
00:57 Every step in the typical wedding tradition of India, whether it is a North Indian, East
01:01 Indian, South Indian, you know, whatever wedding, every step has a significance.
01:06 So that is something we really want to share with people and say, these are not, you know,
01:11 rituals which are followed blindly.
01:13 They have been handed down like from thousands of years and for posterity, we need to preserve
01:19 this intangible heritage.
01:20 (upbeat music)