Teens Spend More Than Half Of Their Daily Video Consumption On These Two Apps

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Teens spend more than half of their daily video consumption on just two apps, according to data from investment firm Piper Sandler's biannual survey.

What Happened: The survey reveals that American teens are now spending 57.8% of their daily video viewing time on just two apps.
Transcript
00:00 [MUSIC]
00:04 Teens spend more than half of their daily video consumption on just two apps,
00:08 according to data from investment firm Piper Sandler's biannual survey.
00:12 The survey reveals that American teens are now spending 57.8% of their daily
00:16 video viewing time on just two apps, Alphabet's YouTube and Netflix.
00:22 YouTube has also managed to pull ahead of Netflix with a 29.1% share,
00:26 while Netflix is a close second at 28.7%.
00:30 While YouTube gained a 1% point market share, rising from 28.1% since spring,
00:35 Netflix lost 2.2% points during the same period.
00:39 Coincidentally, both YouTube and Netflix have increased their subscription prices,
00:43 but Netflix seems to have declined while YouTube gained.
00:47 The survey also revealed a decline in time spent on cable TV, HBO Max,
00:52 and Hulu compared to spring, while Amazon's Prime Video and Disney+
00:56 both saw an increase in time share.
00:59 The changing preference amongst teens could indicate the shifts in the video
01:02 streaming industry.
01:04 Netflix's password sharing crackdown is also likely to have played a role
01:07 in its decline, and YouTube's rise.
01:10 Find this story and more on Benzinga.com.

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