Teens Spend More Than Half Of Their Daily Video Consumption On These Two Apps
Teens spend more than half of their daily video consumption on just two apps, according to data from investment firm Piper Sandler's biannual survey.
What Happened: The survey reveals that American teens are now spending 57.8% of their daily video viewing time on just two apps.
What Happened: The survey reveals that American teens are now spending 57.8% of their daily video viewing time on just two apps.
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00:00 [MUSIC]
00:04 Teens spend more than half of their daily video consumption on just two apps,
00:08 according to data from investment firm Piper Sandler's biannual survey.
00:12 The survey reveals that American teens are now spending 57.8% of their daily
00:16 video viewing time on just two apps, Alphabet's YouTube and Netflix.
00:22 YouTube has also managed to pull ahead of Netflix with a 29.1% share,
00:26 while Netflix is a close second at 28.7%.
00:30 While YouTube gained a 1% point market share, rising from 28.1% since spring,
00:35 Netflix lost 2.2% points during the same period.
00:39 Coincidentally, both YouTube and Netflix have increased their subscription prices,
00:43 but Netflix seems to have declined while YouTube gained.
00:47 The survey also revealed a decline in time spent on cable TV, HBO Max,
00:52 and Hulu compared to spring, while Amazon's Prime Video and Disney+
00:56 both saw an increase in time share.
00:59 The changing preference amongst teens could indicate the shifts in the video
01:02 streaming industry.
01:04 Netflix's password sharing crackdown is also likely to have played a role
01:07 in its decline, and YouTube's rise.
01:10 Find this story and more on Benzinga.com.
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