Tindero ng basahan, trending dahil sa kakaibang marketing strategy! | Brigada
Iba't ibang paraan ang ginagawa ng mga negosyante para maibenta ang kanilang produkto. Isa na rito si Raniel Grijalvo na English ang napiling wika para ibenta ang kanyang mga tindang basahan.
Category
đź—ž
NewsTranscript
00:00 English only, please.
00:02 In the town of Naga in Camarines Sur,
00:04 there is a shop that sells books on the street.
00:08 But, look at his marketing strategy.
00:12 Aside from having colorful and durable books,
00:16 the vendor, Raniel,
00:19 is selling his goods in straight English.
00:22 Well, the BZW reporter, Mark Makalalan,
00:25 is now fighting against English.
00:28 [music]
00:32 You can do this, you can do that.
00:34 It's almost out, buy now.
00:36 In the daily sales of different products,
00:40 [music]
00:41 You're short of money.
00:42 It's up to you.
00:44 our team members have their own discount.
00:47 Thanks a lot, sir.
00:49 This is my friend, sir.
00:50 He's a friend of mine.
00:51 Although he's a little busy,
00:53 for far, he's a powerful person.
00:55 How much is it again?
00:56 It's only P50 for this, sir.
00:58 In Naga City in Camarines Sur,
01:01 a 19-year-old vendor of a doormat is in a frenzy
01:05 because of his unique marketing strategy for sales.
01:07 Hi, sir. Good morning.
01:09 It's also my product, sir.
01:11 Which is comfortable, it's made of metal.
01:12 [music]
01:13 Almost there, guys.
01:15 Here is Raniel, the English-speaking vendor of Naga.
01:19 [music]
01:23 [music]
01:29 To sell, Raniel has a unique marketing strategy
01:32 to attract the attention of netizens.
01:34 He's a fighter who speaks English
01:36 to convince buyers.
01:38 Many are happy with his way of selling.
01:41 Thanks a lot, sir.
01:42 This is my friend, sir.
01:44 He's a friend of mine.
01:45 He chose the gimmick of selling in the stock market
01:49 with a spoken dollar.
01:50 And of course, he did his product research.
01:52 [music]
01:56 Raniel is a Grade 12 student
01:58 who is graduating from Senior High School.
02:00 And his favorite subject is English.
02:04 Actually, I really love such jargon,
02:07 such words, and also to encounter some words
02:12 or deep words like that.
02:16 I'm really interested to encounter those things.
02:21 And also to put that in my vocabulary.
02:25 Raniel was introduced to him
02:27 by the uploader of the video, Rodrigo.
02:30 If I recall correctly, it was a Sunday morning.
02:32 So my family and I were heading towards--
02:36 I mean, after the church, and we thought of driving.
02:39 So I heard this guy, a boy, talking to a customer,
02:43 asking the customer to buy his product.
02:45 So I was impressed a bit on how he was able to deliver
02:49 or on how he was able to sell it to my mom or my girlfriend.
02:54 So I thought of taking a video of him.
02:57 And I said goodbye, I said, "I'll send you a video."
03:00 Well, the very purpose as to why I wanted him to do it,
03:03 because I know there are NGOs,
03:07 I know there are organizations that helps such cases.
03:14 So it was actually referring, or parallel terming,
03:17 I thought of them being seen, they're inspired,
03:20 that there are opportunities,
03:22 there are many opportunities for young people like him.
03:26 [video playing]
03:28 His English is attracting people's attention.
03:32 Can you give us a sample of the product you're selling,
03:37 using your English language?
03:41 Can you show us a sample?
03:43 Hi, sir, good morning.
03:45 Actually, there is also my product,
03:47 which is a comfortable mat and strength mat as well.
03:51 This is perfect for your car, even to your house.
03:54 And so far, this is absorbent because it's made of fabric cotton.
03:58 And I know there's a certain way to use this product.
04:03 And I swear, you'll use it.
04:06 And that's it.
04:07 That's great.
04:08 You know, sometimes we have things that we don't want to buy, right?
04:12 But if there are people who are good at selling,
04:16 I can buy them even if they already have a product.
04:19 Even if I have a doormat, I can buy a doormat.
04:22 Because Raniel is good at selling.
04:24 Raniel is just a bonus to many people who are interested in his sales talk.
04:29 Because for him, the most important thing is to be able to sell.
04:34 As a breadwinner in his family,
04:36 he is determined to make his income fit for their expenses.
04:41 Actually, I'm a breadwinner in our family and we're eight.
04:45 The money we earn is what I help my studies and also my family
04:52 to vote the financial needs and our daily needs.
04:57 According to him, he's been doing this for 12 years.
05:01 And sometimes, he helps his family with the reading.
05:06 Actually, since I was just a little kid, I was really into being a breadwinner.
05:12 Like, since I was seven years old, I was selling my little brother,
05:21 which is my breadwinner, and he just improved.
05:25 Actually, I was also encouraged by other kids that day.
05:32 Because I see kids selling in jeeps,
05:37 like they're selling diapers and they wipe their windshields,
05:42 their seats, and I got the idea to sell too.
05:47 He was born in a poor family, but he's doing this for the love of his parents and siblings.
05:54 Out of the many products that you can sell, why did you choose a doormat?
05:59 Actually, for me, a doormat is disposable.
06:06 Which means, when it's wet, you can replace it.
06:10 And if you don't eat your food, it won't get spoiled.
06:15 Which means, you can sell it the next day.
06:19 You have a point there.
06:20 Because sometimes, there are foods that we have a hard time eating when we're selling.
06:25 But you mentioned that you're a patenter for roadside vehicles.
06:29 So how hard is it for you to sell a doormat?
06:32 Actually, based on my experience,
06:35 of course, as I've been in this routine, this situation,
06:40 sometimes I don't think about the worries or consequences that can happen to me
06:48 throughout my work.
06:50 Because I know that I have a goal.
06:52 And I do pursue my goal for my family and for my studies.
06:58 Reneal doesn't have any trouble with the roadside vehicles
07:04 because he assures that his siblings won't starve.
07:08 But it's not easy for him because he has to sell in the morning and study at night.
07:14 You said that you're still studying.
07:16 Isn't it hard for you to keep up with your work and studies?
07:22 Because your grades might be compromised later, right?
07:25 That's what's happening now.
07:27 Like, in my field of academics, it's really hard,
07:32 especially in time management, how you keep up with it
07:36 and you can't avoid the family problem and certain problems in life.
07:41 But I do pursue to hit my dream.
07:46 He wakes up at 6am and drives until 2pm.
07:51 And now, we'll accompany him to drive.
07:55 He'll break open his door mat and go to his favorite spot in a drive-thru in Passport Chain.
08:02 Now, he'll see if he'll be lucky with the people passing by.
08:07 Hi sir, good morning.
08:09 It's also my product, sir, which is comfortable mat that is able to use in your car,
08:14 even in your house, especially for sofa or side of door.
08:18 In that certain way, you can use it.
08:20 How much is that?
08:22 I sell it for 50 each.
08:24 It's big and thick.
08:26 I'll take those two.
08:28 Thank you so much.
08:30 So, how much do you earn per day?
08:34 Sometimes, when I finish 40 pieces, I earn 1k per day.
08:42 He'll break open his door at 2pm and get ready to go to school.
08:50 And also, my goal is to dispose him at 2pm because I'll go to school at 2.30pm.
08:58 And then, when it's 2.30pm, I'll be able to focus on my studies.
09:04 And then, I'll finish at 8pm.
09:08 If ever our subject is vacant in the last period, we'll go home earlier.
09:14 There's no compulsion for a person who has a dream.
09:18 Of course, not all students work in the low-income age,
09:23 just like you, right? You've been doing selling for a long time.
09:27 What's your family's reaction when you're able to provide for them?
09:31 Of course, I can feel their support sometimes.
09:36 I'm getting emotional. Sorry.
09:40 I can also notice that they're supportive.
09:46 But for sure, your parents are very proud of you because you're able to provide for them.
09:51 And you're able to help your siblings. You're able to do your studies and work simultaneously.
09:59 But there's someone else who's more proud of Ringel's hard work.
10:03 His father.
10:05 Ringel is a hardworking son. He helps his parents. He's hardworking in his studies.
10:11 As a parent, I'm always proud of him because
10:15 he helps us in his studies, not just in his studies.
10:21 He also helps his siblings in their work, in selling.
10:29 We can't force him to do what he wants to do.
10:33 We want him to finish his studies so that he can pursue his dreams.
10:38 We want him to finish his studies so that he can pursue his dreams.
10:45 In the long run, you'll earn a lot. You'll be able to sell a lot of dormitories.
10:53 And your business will grow.
10:55 We're wishing you success, Ringel, and your family.
11:00 You're a good example for the youth. We salute you.
11:05 Thank you.
11:07 Even though Rodrigo is an uploader, he has a message and a wish for Ringel.
11:12 The last time I saw you, I didn't just approach you, but you were selling rugs again.
11:18 I hope to see you again. You're not there anymore.
11:22 If you really have a passion for selling rugs, you can sell a lot.
11:26 You know my number. You can call me anytime for any guidance that you would want from me.
11:32 Good luck to you. You'll achieve a lot. You'll be able to do a lot in life.
11:37 You can count on all of your talents for the days to come.
11:42 The message that we usually just push on is what Ringel is serving as a pillar for their future.
11:52 I believe in the youth who trust me and who inspire me.
12:00 I believe that you can overcome what I've overcome.
12:04 Just be patient, hard work, and pray for the Lord.
12:08 Do what's right and help your parents.
12:12 Just trust the process and follow the life because not all the time you're there,
12:22 I know the Lord will put the right place that you deserve.
12:27 I am Mark Makalalad, with "I Isang Brigada."
12:30 [music]
12:55 [BLANK_AUDIO]