Iba't ibang paraan ang ginagawa ng mga negosyante para maibenta ang kanilang produkto. Isa na rito si Raniel Grijalvo na English ang napiling wika para ibenta ang kanyang mga tindang basahan.
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NewsTranscript
00:00 English only, please.
00:02 In the town of Naga in Camarines Sur,
00:04 there is a shop that sells books on the street.
00:08 But, look at his marketing strategy.
00:12 Aside from having colorful and durable books,
00:16 the vendor, Raniel,
00:19 is selling his goods in straight English.
00:22 Well, the BZW reporter, Mark Makalalan,
00:25 is now fighting against English.
00:28 [music]
00:32 You can do this, you can do that.
00:34 It's almost out, buy now.
00:36 In the daily sales of different products,
00:40 [music]
00:41 You're short of money.
00:42 It's up to you.
00:44 our team members have their own discount.
00:47 Thanks a lot, sir.
00:49 This is my friend, sir.
00:50 He's a friend of mine.
00:51 Although he's a little busy,
00:53 for far, he's a powerful person.
00:55 How much is it again?
00:56 It's only P50 for this, sir.
00:58 In Naga City in Camarines Sur,
01:01 a 19-year-old vendor of a doormat is in a frenzy
01:05 because of his unique marketing strategy for sales.
01:07 Hi, sir. Good morning.
01:09 It's also my product, sir.
01:11 Which is comfortable, it's made of metal.
01:12 [music]
01:13 Almost there, guys.
01:15 Here is Raniel, the English-speaking vendor of Naga.
01:19 [music]
01:23 [music]
01:29 To sell, Raniel has a unique marketing strategy
01:32 to attract the attention of netizens.
01:34 He's a fighter who speaks English
01:36 to convince buyers.
01:38 Many are happy with his way of selling.
01:41 Thanks a lot, sir.
01:42 This is my friend, sir.
01:44 He's a friend of mine.
01:45 He chose the gimmick of selling in the stock market
01:49 with a spoken dollar.
01:50 And of course, he did his product research.
01:52 [music]
01:56 Raniel is a Grade 12 student
01:58 who is graduating from Senior High School.
02:00 And his favorite subject is English.
02:04 Actually, I really love such jargon,
02:07 such words, and also to encounter some words
02:12 or deep words like that.
02:16 I'm really interested to encounter those things.
02:21 And also to put that in my vocabulary.
02:25 Raniel was introduced to him
02:27 by the uploader of the video, Rodrigo.
02:30 If I recall correctly, it was a Sunday morning.
02:32 So my family and I were heading towards--
02:36 I mean, after the church, and we thought of driving.
02:39 So I heard this guy, a boy, talking to a customer,
02:43 asking the customer to buy his product.
02:45 So I was impressed a bit on how he was able to deliver
02:49 or on how he was able to sell it to my mom or my girlfriend.
02:54 So I thought of taking a video of him.
02:57 And I said goodbye, I said, "I'll send you a video."
03:00 Well, the very purpose as to why I wanted him to do it,
03:03 because I know there are NGOs,
03:07 I know there are organizations that helps such cases.
03:14 So it was actually referring, or parallel terming,
03:17 I thought of them being seen, they're inspired,
03:20 that there are opportunities,
03:22 there are many opportunities for young people like him.
03:26 [video playing]
03:28 His English is attracting people's attention.
03:32 Can you give us a sample of the product you're selling,
03:37 using your English language?
03:41 Can you show us a sample?
03:43 Hi, sir, good morning.
03:45 Actually, there is also my product,
03:47 which is a comfortable mat and strength mat as well.
03:51 This is perfect for your car, even to your house.
03:54 And so far, this is absorbent because it's made of fabric cotton.
03:58 And I know there's a certain way to use this product.
04:03 And I swear, you'll use it.
04:06 And that's it.
04:07 That's great.
04:08 You know, sometimes we have things that we don't want to buy, right?
04:12 But if there are people who are good at selling,
04:16 I can buy them even if they already have a product.
04:19 Even if I have a doormat, I can buy a doormat.
04:22 Because Raniel is good at selling.
04:24 Raniel is just a bonus to many people who are interested in his sales talk.
04:29 Because for him, the most important thing is to be able to sell.
04:34 As a breadwinner in his family,
04:36 he is determined to make his income fit for their expenses.
04:41 Actually, I'm a breadwinner in our family and we're eight.
04:45 The money we earn is what I help my studies and also my family
04:52 to vote the financial needs and our daily needs.
04:57 According to him, he's been doing this for 12 years.
05:01 And sometimes, he helps his family with the reading.
05:06 Actually, since I was just a little kid, I was really into being a breadwinner.
05:12 Like, since I was seven years old, I was selling my little brother,
05:21 which is my breadwinner, and he just improved.
05:25 Actually, I was also encouraged by other kids that day.
05:32 Because I see kids selling in jeeps,
05:37 like they're selling diapers and they wipe their windshields,
05:42 their seats, and I got the idea to sell too.
05:47 He was born in a poor family, but he's doing this for the love of his parents and siblings.
05:54 Out of the many products that you can sell, why did you choose a doormat?
05:59 Actually, for me, a doormat is disposable.
06:06 Which means, when it's wet, you can replace it.
06:10 And if you don't eat your food, it won't get spoiled.
06:15 Which means, you can sell it the next day.
06:19 You have a point there.
06:20 Because sometimes, there are foods that we have a hard time eating when we're selling.
06:25 But you mentioned that you're a patenter for roadside vehicles.
06:29 So how hard is it for you to sell a doormat?
06:32 Actually, based on my experience,
06:35 of course, as I've been in this routine, this situation,
06:40 sometimes I don't think about the worries or consequences that can happen to me
06:48 throughout my work.
06:50 Because I know that I have a goal.
06:52 And I do pursue my goal for my family and for my studies.
06:58 Reneal doesn't have any trouble with the roadside vehicles
07:04 because he assures that his siblings won't starve.
07:08 But it's not easy for him because he has to sell in the morning and study at night.
07:14 You said that you're still studying.
07:16 Isn't it hard for you to keep up with your work and studies?
07:22 Because your grades might be compromised later, right?
07:25 That's what's happening now.
07:27 Like, in my field of academics, it's really hard,
07:32 especially in time management, how you keep up with it
07:36 and you can't avoid the family problem and certain problems in life.
07:41 But I do pursue to hit my dream.
07:46 He wakes up at 6am and drives until 2pm.
07:51 And now, we'll accompany him to drive.
07:55 He'll break open his door mat and go to his favorite spot in a drive-thru in Passport Chain.
08:02 Now, he'll see if he'll be lucky with the people passing by.
08:07 Hi sir, good morning.
08:09 It's also my product, sir, which is comfortable mat that is able to use in your car,
08:14 even in your house, especially for sofa or side of door.
08:18 In that certain way, you can use it.
08:20 How much is that?
08:22 I sell it for 50 each.
08:24 It's big and thick.
08:26 I'll take those two.
08:28 Thank you so much.
08:30 So, how much do you earn per day?
08:34 Sometimes, when I finish 40 pieces, I earn 1k per day.
08:42 He'll break open his door at 2pm and get ready to go to school.
08:50 And also, my goal is to dispose him at 2pm because I'll go to school at 2.30pm.
08:58 And then, when it's 2.30pm, I'll be able to focus on my studies.
09:04 And then, I'll finish at 8pm.
09:08 If ever our subject is vacant in the last period, we'll go home earlier.
09:14 There's no compulsion for a person who has a dream.
09:18 Of course, not all students work in the low-income age,
09:23 just like you, right? You've been doing selling for a long time.
09:27 What's your family's reaction when you're able to provide for them?
09:31 Of course, I can feel their support sometimes.
09:36 I'm getting emotional. Sorry.
09:40 I can also notice that they're supportive.
09:46 But for sure, your parents are very proud of you because you're able to provide for them.
09:51 And you're able to help your siblings. You're able to do your studies and work simultaneously.
09:59 But there's someone else who's more proud of Ringel's hard work.
10:03 His father.
10:05 Ringel is a hardworking son. He helps his parents. He's hardworking in his studies.
10:11 As a parent, I'm always proud of him because
10:15 he helps us in his studies, not just in his studies.
10:21 He also helps his siblings in their work, in selling.
10:29 We can't force him to do what he wants to do.
10:33 We want him to finish his studies so that he can pursue his dreams.
10:38 We want him to finish his studies so that he can pursue his dreams.
10:45 In the long run, you'll earn a lot. You'll be able to sell a lot of dormitories.
10:53 And your business will grow.
10:55 We're wishing you success, Ringel, and your family.
11:00 You're a good example for the youth. We salute you.
11:05 Thank you.
11:07 Even though Rodrigo is an uploader, he has a message and a wish for Ringel.
11:12 The last time I saw you, I didn't just approach you, but you were selling rugs again.
11:18 I hope to see you again. You're not there anymore.
11:22 If you really have a passion for selling rugs, you can sell a lot.
11:26 You know my number. You can call me anytime for any guidance that you would want from me.
11:32 Good luck to you. You'll achieve a lot. You'll be able to do a lot in life.
11:37 You can count on all of your talents for the days to come.
11:42 The message that we usually just push on is what Ringel is serving as a pillar for their future.
11:52 I believe in the youth who trust me and who inspire me.
12:00 I believe that you can overcome what I've overcome.
12:04 Just be patient, hard work, and pray for the Lord.
12:08 Do what's right and help your parents.
12:12 Just trust the process and follow the life because not all the time you're there,
12:22 I know the Lord will put the right place that you deserve.
12:27 I am Mark Makalalad, with "I Isang Brigada."
12:30 [music]
12:55 [BLANK_AUDIO]