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00:00 In Saudi Arabia, Yaqeen Capital, the financial consultant and director of the book,
00:06 announced that Fadi International, a global equity company,
00:09 has proposed a balance sheet for the completion of the bid
00:11 for 240,000 regular shares, which represents 20% of the company's shares.
00:16 It was mentioned that the bid price was set at 84 Riyal for the shares,
00:21 and the coverage ratio reached 922.5% of the total number of shares proposed during the bid period,
00:28 which ended on the third day of the last year.
00:31 Mr. Iyad Mashat, the CEO of Fadi International, joins us to talk about the proposal.
00:43 Welcome, Mr. Iyad. Thank you for being here.
00:46 Let's start by timing the entry into the balance sheet.
00:50 What are the goals of the proposal for Fadi?
00:54 Hello, Ms. Ma'isal. Thank you for having me.
00:58 You're welcome.
00:59 What was the question, please?
01:02 I'm asking about the timing of the entry into the balance sheet.
01:06 It's part of the strategic plan we had for the company,
01:11 to enter the balance sheet, and thank God it's done.
01:14 The other thing is to provide investors with opportunities
01:18 and to enter the market with new activities that we didn't have before.
01:23 We've received a lot of support for this.
01:26 You can see the impact of the pressure.
01:28 Yes, it's exceeded 900%, Mr. Iyad.
01:32 Since it's a new sector, how much can we talk about Fadi International today,
01:38 and how big are its business, so that investors can see the company's business?
01:44 What is the size of your business?
01:47 We have two Saudi brands.
01:54 One was established in Saudi Arabia, called Feminine,
01:58 and it's a women's brand.
02:02 The other brand is called Vivid Flare,
02:04 it was established outside of Saudi Arabia,
02:06 and it's now expanding in a different way.
02:12 These are the two brands we're focusing on.
02:16 We also have a plan to establish a brand outside of Saudi Arabia,
02:20 in Egypt, and in Bahrain.
02:24 And now, with e-commerce, you can say it's available anywhere in the world.
02:30 It's easier and faster.
02:32 How big is the company's investment in projects,
02:36 whether local or international, Mr. Iyad?
02:41 The company is still small in terms of loans and debts.
02:53 With this step, we have an investment of 25-30% outside of Saudi Arabia.
03:04 Do you mean as a market share?
03:08 No, I mean as a market share, not as a market.
03:14 Yes.
03:15 But you mentioned that you have short-term loans, as it seems.
03:21 No, it's very light.
03:23 The company doesn't have any debts.
03:27 We're still beginners in this field.
03:31 It's a family-owned company that has been in a different state for two years.
03:41 The main reasons for the company's status are that we have seven members in the board,
03:49 five of them are independent, and the president of the board is independent.
03:57 Yes. When we talk about the expansion of the company abroad,
04:02 you are in Egypt, and since Egypt is facing a decrease in currency prices,
04:08 Mr. Iyad, how much is this affecting your operations in the Egyptian market?
04:14 The expansion is being done more than the agent in Egypt,
04:20 who is more influential, of course.
04:22 But we always open other markets.
04:24 As soon as there is an impact, we will try to open other markets, God willing.
04:28 You are in London and Hong Kong, right?
04:32 London is the second company, Vivid Flair, which was founded in London.
04:38 It was in London and the whole system was converted to China,
04:44 for manufacturing and things like that.
04:46 But now it's all managed in Saudi Arabia.
04:51 For Hong Kong, it's just a helper for the Saudi brand, God willing.
04:59 Yes. And since you are also focusing on the online way of selling, Mr. Iyad,
05:04 how much is the investment you are making today in the process of expanding your activities online?
05:10 25-30% of the main focus now is online.
05:15 The company is heading towards the strongest online.
05:18 According to our recent studies,
05:22 online is the best investment in the future, God willing.
05:28 Will we see the issuance of new trademarks after the acquisition in the equitable market?
05:35 God willing. We have two plans.
05:37 Not the expansion of the trademark,
05:41 but the expansion of the market from within each trademark
05:44 by issuing a different product from within each trademark.
05:48 And acquisition on different brands, God willing, in Saudi Arabia.
05:53 Yes. Will it be in the same field, in the same field of fashion?
05:58 In the same field of fashion, God willing.
06:00 Yes.
06:01 Okay.
06:02 As for distribution, is there a plan to distribute profits to contributors after the acquisition, Mr. Iyad?
06:08 How much is the plan to start immediately after the acquisition by distributing to contributors?
06:16 God willing, after the acquisition, God willing,
06:19 we will announce via the head of the board of directors,
06:23 the issue of the allocation of profits and distribution of profits, God willing.
06:29 Yes.
06:30 We thank you, Mr. Iyad Mashati,
06:32 CEO of FAD International.
06:35 You were with us from Jeddah. Thank you.
06:38 Thank you, God willing.