With airport expansion plans and new attractions, the ancient city of AlUla could soon be the arts and culture hub of Saudi Arabia.
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00:00 Al-Lunar in the northwest of Saudi Arabia has been traditionally on the caravan and
00:06 trading routes.
00:07 It`s about 1,100 kilometers northwest of Riyadh.
00:11 And as its core, it`s a boutique luxury heritage and cultural destination.
00:20 Perhaps best known for Hegra, which the Nabataeans left us.
00:23 And of course, this year we celebrate the 15th anniversary of Hegra being classified
00:30 by UNESCO as a World Heritage Site.
00:34 You add to that the ancient civilization of Dardan, best typified by the lion tools, one
00:40 of the major archeological sites of anywhere in the world.
00:48 We have ambitious plans for the cultural sector.
00:51 For two years now, we have posted a very successful DesertX in partnership with Coachella.
00:57 And that will be the forerunner to Wadi Al-Fan, which is the valley of the arts.
01:03 65 square kilometers of beautiful canyon that will provide the inspiration for creative
01:10 expression by the world`s top sculptors.
01:14 So, truly a magical destination, and it`s against these stunning landscapes as well
01:22 that so many of our wellness experiences are playing out.
01:25 And quite frankly, so many of our dining options, some of the best names in the culinary world
01:30 coming to set up restaurants, either pop-up restaurants or more permanent restaurants
01:35 against the stunning landscape.
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01:43 (dramatic music)