Ford F-150 is the 2004 Motor Trend Truck of the Year.
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00:00 [MUSIC]
00:04 Choosing a Truck of the Year is never easy.
00:06 It was not easy this time either.
00:08 We had seven strong contestants.
00:10 They all had qualities to recommend them.
00:12 But they were different, and we had to weigh them all and
00:15 come up with our decision ultimately for the one that
00:18 most deserved to be Truck of the Year for 2004.
00:21 [MUSIC]
00:40 This is an American icon, a Ford F-150, good heavens.
00:43 Having to redesign it and yet still keep it attractive to
00:47 a huge and established audience.
00:50 We went for a stronger, bolder, frankly more masculine look,
00:54 square edges, broader shoulders.
00:58 We think it is a clean, sturdy looking style.
01:01 We believe it will wear well, and it scored very well in our estimation.
01:04 [MUSIC]
01:24 The vehicle is very smooth.
01:26 The ride quality is beautiful.
01:28 It's a very comfortable, usable, all-around package in terms of
01:32 body dynamics, comfort, ride and handling in particular.
01:35 [MUSIC]
01:55 We chose the F-150 as Motor Trend's Truck of the Year for a
01:58 number of reasons, but they boil down to a few characteristics.
02:01 The truck has great refinement.
02:03 You feel this in the ride and handling, in the power, the
02:05 responsiveness, the smoothness of the powertrains, the best
02:08 tow rating in the class, strong styling we think, all of which
02:12 is available at a reasonable and competitive price.
02:15 So it hit all of our major criteria, delivered a number of
02:18 strong qualities, and was clearly in the end the last truck standing.
02:22 [MUSIC]
02:32 you