2010 Geneva: Ford Focus Unveiling Video

Ford unveils the Focus and Focus Wagon at the 2010 Geneva Motor Show

Transcript

00:00 [MUSIC PLAYING]

00:03 Good morning.

00:08 Welcome to Ford.

00:10 Welcome to Geneva.

00:12 This is the stunning new Ford Focus.

00:16 Today, we're building on our global C-CAR momentum.

00:21 It started with the new C-MAX, which you'll see over there.

00:26 It extended with the debut of this crucial model.

00:30 And in one minute, we're going to reveal the next chapter

00:34 in our One Ford plan.

00:37 Now, One Ford is at the heart of everything we do.

00:43 Working as one team to deliver great products

00:46 that customers want all around the world,

00:51 building a strong business, and contributing

00:54 to a better environment.

00:57 It's so simple, and yet it's so powerful.

01:01 But now here to tell you more is the man

01:04 who's leading the charge, Ford's Group Vice

01:07 President of Product Development, Derek Cusack.

01:12 The momentum of our global C-segment portfolio

01:15 is really starting to build.

01:17 It launches later this year here in Europe

01:20 with our new five-seater Mav, the Ford C-MAX.

01:25 And the new member of the C-MAX family,

01:27 our first compact seven-seater, the Ford Grand C-MAX,

01:31 which will also be sold in North America later in 2011.

01:36 2011 will also see the launch of this great car,

01:40 the next generation Focus.

01:42 This sporty five-door and the elegant Focus four-door

01:46 will be revealed in Detroit.

01:47 We're at the forefront of a new way

01:49 of developing products at Ford, products that more than ever

01:54 share Ford brand DNA that differentiates them

01:58 from others, helping us to leverage our resources like

02:02 never before.

02:04 John, here is the new Ford Focus wagon.

02:08 [MUSIC PLAYING]

02:11 [ENGINE REVVING]

02:14 [MUSIC PLAYING]

02:17 [ENGINE REVVING]

02:20 [MUSIC PLAYING]

02:47 [MUSIC PLAYING]

02:51 (upbeat music)

02:53 (whooshing)