New ‘crunch cancellation’ software has been developed to remove the sound of munching while wearing a headset

  • last year
New ‘crunch cancellation’ software has been developed to remove the sound of munching while wearing a headset.

Created by software developer Dylan Fashbaugh, the AI-powered tech listens out for the sound of someone’s voice and separates it from the crunch of a snack.

When users eat down the microphone it ‘cancels’ out munching - while maintaining voice audio - meaning people can chomp without making a sound.

‘Doritos Silent’, the world’s first AI-augmented ‘silent’ tortilla chip tech, has been in development for half a year, involving analysis of more than 5,000 crunch sounds.

Users can now download the software from the brand’s website [https://www.doritos.co.uk/silent] and use on PC headsets free of charge - once installed, you simply turn it on, and it can work in conjunction with any software that supports voice chat.

It follows a study of 2,000 adults which found 46 per cent dislike the sound of other people eating.

While 35 per cent find someone else crunching snacks distracting, and 41 per cent feel self-conscious of making too much noise when enjoying crunchy snacks.

The issue is particularly prominent among gamers, as a separate poll found 35 per cent claim the sound of someone snacking frustrates them.

But 29 per cent went as far as to say it impacts their performance, and 18 per cent reckon it actually makes them want to log off.

And 47 per cent named crisps eaters as the worst offenders.

Yet, eating and gaming go hand in hand, with 86 per cent of gamers claiming they tuck into a snack while playing.

The technology would also allow those working from home to crunch through crisps while dialling into a call - should they wish to.

Dylan Fashbaugh, of Smooth Technology, said: “I jumped at the opportunity to create the first-ever ‘silent’ tortilla chip.

“As a gamer myself - I can testify that nothing throws me off my game more than the sound of someone else tucking into a tasty snack.

“After trialling more than 5,000 crunch sounds, and carefully training the software to remove the sound, this launch means everyone will be able to enjoy Doritos, whilst cancelling out the crunch.”

Of the 2,000 gamers surveyed, via OnePoll, 36 per cent said they often eat when gaming - but this rose to 44 per cent of 18–24-year-olds.

More than a quarter (29 per cent) were left distracted by the sounds of others snacking, claiming it impacts their performance or prevents them from playing well.

And 15 per cent believed it puts off their teammates, too.

A spokesperson from Doritos said: “It’s been hard to keep this one quiet … but we are finally able to reveal the launch of our ‘Crunch Cancellation’ technology.

“We know that the nation loves the satisfying crunch of our tortilla chips, but listening to someone else enjoy them can be off-putting.

“That’s why we set out to develop the first-ever AI-augmented ‘silent’ snack, and after months of expert development, people across the country can finally crunch down a microphone without making a sound.”

Category

😹
Fun
Transcript
00:00 (upbeat music)
00:02 Hey, I'm Dylan Fashbaugh.
00:05 I'm a software engineer and a lifelong gamer.
00:08 And I find that one of my greatest distractions
00:10 when I'm online gaming is hearing the sounds
00:12 of people crunching snacks into my ears
00:15 while I'm just trying to focus on the game.
00:17 (upbeat music)
00:19 So I was super excited earlier this year
00:23 when Doritos came to me with the idea of Doritos Silent.
00:27 To make the world's first AI augmented snack
00:30 that uses crunch cancellation technology
00:32 to completely remove the sounds of crunching
00:34 from voice chat.
00:36 We've been developing this software
00:38 and today I'm going to show you how it works.
00:40 Let's take a look at the software.
00:43 I'm now talking to you through the headset
00:45 that I wear when I'm gaming.
00:46 As you can see, the audio waves
00:48 and the crunch cancellation software
00:51 are bouncing up and down with the sound of my voice.
00:53 Right now, I'm gonna eat one of these Doritos
00:56 so that we can hear the sound of a crunch
00:58 without crunch cancellation on.
01:01 We should be able to see the waves of the crunch
01:03 as well as hear the sound loud and clear.
01:05 (crunching)
01:08 Let's try crunch cancellation.
01:11 Now that I've turned the technology on,
01:14 you're hearing my voice through the AI.
01:16 My voice sounds completely normal,
01:18 but behind the scenes,
01:20 it's searching for the sound of a Doritos crunch
01:22 so that it can remove it from the audio stream.
01:24 Let's give it a shot.
01:26 (crunching)
01:28 Awesome, it's completely gone.
01:34 Snacking goes hand in hand with gaming.
01:36 It's very common to hear other players snacking
01:39 while you're trying to get into the game
01:40 and we find that this software
01:42 helps completely remove that problem.
01:44 I think that this will benefit the future of gaming
01:46 by allowing gamers to enjoy our favorite snacks
01:49 and our favorite games at the same time
01:52 without the concern of distracting anyone else
01:54 with the sounds of our crunching.
01:56 Doritos crunch cancellation software
01:58 is exclusively available to PC users
02:00 and can be downloaded from doritos.co.uk/silent.
02:05 Just install it, turn it on,
02:08 and then you can use it in any gaming software
02:10 that supports voice chat.
02:11 (chirping)
02:12 (crunching)
02:14 [BLANK_AUDIO]

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