Model and skincare entrepreneur, Pritika Swarup is the ultimate multi-hyphenate woman on the go. Embodying her effortlessly cool style and traditional ayurvedic beauty treatments, Pritika teaches us how to capture that clean girl look in just five minutes!
Category
🛠️
LifestyleTranscript
00:00 (upbeat music)
00:01 It's really wonderful to be able to uplift
00:04 and empower women in different communities.
00:06 With Prakthi, with modeling,
00:08 it's just about lifting women up
00:10 and showing them that they are capable of anything.
00:14 Hey, it's Pritika.
00:15 I just flew in from LA
00:16 and I have a busy day full of a lot of meetings.
00:19 I can't wait to take you through
00:20 and show you my Marie Claire five minute face.
00:22 Everyone in my family is a doctor.
00:26 My mom's actually a yoga instructor,
00:27 but she studied Ayurveda her entire life.
00:29 That's where I get a lot of my little tips and tricks
00:31 and my obsession with skincare really started with her.
00:34 When I was scouted as a model when I was 17,
00:37 everyone felt like it was such a sharp turn left
00:40 because I definitely thought I was going to go into medicine
00:43 just as everyone else has.
00:46 I moved to New York to pursue my career in the industry.
00:49 I'm always on the go.
00:51 I literally have a few minutes between meetings,
00:54 getting ready in the morning.
00:55 So I'm gonna show you how I get it done.
00:57 So every night I always make sure I do
00:59 a pampering moisture treatment.
01:01 I hydrate.
01:01 I think skincare always starts from right before bed,
01:05 letting everything soak in so that you're ready to go
01:08 and prep for makeup.
01:09 I use Procti Beauty's
01:11 Maha Mask Pampering Moisture Treatment.
01:13 It is combined with three formulas that I grew up with
01:16 and it just takes the most effective Ayurvedic ingredients
01:19 and remedies and combines them
01:20 into this really luxurious buttery texture.
01:22 So I always use this in the night
01:24 and then I do my hydration cream, serum,
01:27 and just wanna like let everything soak in
01:30 so that when I'm ready, my skin is prepped
01:32 and I can just do a really quick makeup routine.
01:35 I start with Luminous Silk from Giorgio Armani.
01:37 It is just this really light formula
01:40 and I just love it because it really shows your skin through
01:44 and I'll just take one pump and apply it on the sponge
01:47 and then I will put it all over.
01:50 I'm the founder and CEO of Procti Beauty
01:52 and I'm also a global ambassador for Operation Smile
01:56 and I'm also an international model
01:59 so I definitely travel a lot
02:01 and that really has gotten me to the point
02:04 where I have to get ready in cars,
02:08 in the morning, five minutes.
02:10 So that's why I really perfected my makeup routine.
02:14 Okay, so next I'm gonna use NARS.
02:17 It is the Radiant Creamy Medium Tune Ginger
02:21 and it's a really lightweight formula as well.
02:23 It doesn't crease and it's so perfect
02:25 for when I have those really late night calls
02:27 with our retailer partner in India.
02:29 It's been about a lot of these 2 a.m. calls
02:31 and that is why concealer is my best friend.
02:49 So eyebrows is something that I never forget.
02:51 I do my brow, it's Dior Pump and Brow,
02:54 it's tinted brow gel.
02:56 It's dark brown and then the Dior Show Brow Styler.
02:59 I'll usually put the gel on first.
03:01 That really does a lot of the work already.
03:03 And I always remember to brush out the brows too
03:15 'cause you want them to be fluffy and natural
03:18 and just kind of enhance the shape of your own brow.
03:22 And then I'll go in with the pencil.
03:25 And to finish it off,
03:34 I'll use the Anastasia Clear Brow Gel
03:36 because it just kind of holds everything in place.
03:48 So now I'm gonna go in with this
03:49 Airblast Flawless Finish.
03:51 It's Charlotte Tilbury and it's number two.
03:53 So I'll usually do it under my eyes and on my T-zone
03:56 and it's just this really great setting powder as well.
03:59 Today our first meeting is going to be
04:01 with Robin from Operation Smile.
04:03 I just got back from Lima, Peru
04:05 and I was on my third mission trip.
04:07 It was such a beautiful experience
04:09 and it felt so good to be back on the ground.
04:12 I started working with Operation Smile
04:14 when I was in eighth grade.
04:15 A lot of people don't understand
04:16 how difficult it is for these people
04:18 to eat and breathe and speak normally.
04:20 It's all about raising awareness for cough conditions
04:23 and then also eradicating the stigma
04:25 associated with cough conditions.
04:27 So next I'm gonna go in with a little bit of bronzer.
04:29 This one is Tom Ford and clearly it has been used.
04:34 I usually don't do the highlighter.
04:36 I'll just do a little bit of bronzer
04:38 right under my cheekbones and just kind of buff it out.
04:45 The other meeting I have today
04:46 is a product development meeting
04:48 because we are working on the next three products
04:51 that we're gonna be putting out.
04:52 Procti has a three month cadence.
04:54 So basically we wanted to give each product enough room.
04:59 So for example, each product has a beautiful story
05:03 and we wanted to be able to have time
05:06 to really roll out each product in the market
05:08 and give it that time that it needs.
05:10 I'm so excited about the next few products
05:12 that we're putting out on the market
05:14 and you're gonna be excited too.
05:16 Then I finish off face with a little bit of Chanel blush.
05:19 I just tap my brush in a little bit
05:22 and then give a little smile and just for that top part.
05:26 Just gives like this really healthy glow.
05:30 Next I'm gonna go in with BookSims mascara.
05:37 It is Blackest Black
05:39 and this brush is literally the best thing ever
05:41 and it just like plumps your lashes
05:43 and BookSims actually I think it translates to plump.
05:47 So you just plumped all over.
05:48 Plump it up.
05:55 Is this plump enough ladies?
05:59 Now we're gonna go into lips.
06:00 So these are my three products.
06:02 We've got Charlotte Tilbury, Pillow Talk 2.
06:05 It's just like my perfect nude
06:07 and then Flesh for just the lip color
06:09 and then Fenty, my favorite lip gloss.
06:13 Rihanna is such a role model to me
06:15 and literally created the movement
06:17 for diversity in our industry.
06:18 So really, really love all of her products.
06:22 I basically go around my lip.
06:24 I don't really overdraw too much.
06:28 I think that you just wanna keep
06:30 like the natural shape of your lip.
06:33 I've learned a lot of my beauty tips and tricks
06:40 from modeling.
06:41 I've been in the industry for almost eight years now.
06:44 I was actually scattered at Disney World.
06:46 So it's not like modeling was something
06:49 that I ever thought was in the cards for me
06:52 but next thing I knew, I moved to New York
06:54 to pursue my career in the industry
06:56 and really had such amazing opportunities
06:59 to work with different companies
07:00 and really understand like the beauty industry
07:03 and where I was meant to be.
07:08 And to set everything, I use Hydra Beauty Face Mist
07:12 from Chanel.
07:13 Ooh, that was a lot of mist.
07:16 I just finished my meetings and my Zoom meetings
07:35 and now I'm off to a working dinner
07:38 with my product development team.
07:39 So I am gonna do a little touch up of my lip.
07:42 I'm gonna do a little brown nude just for my evening wear
07:46 and then I'm off.
07:48 And I just killed my five minute face.
07:50 Bye.
07:51 (camera shutter clicking)
07:55 [BLANK_AUDIO]