Kim Kardashian FREES THE NIPPLE With Wild New Bra
Category
✨
PeopleTranscript
00:00 Some days are hard, but these nipples are harder.
00:05 Yeah, Bible.
00:06 It's a great look.
00:07 Kim Kardashian's hot new look is actually pretty cold.
00:12 That's why I'm introducing a brand new bra
00:15 with a built-in nipple.
00:16 The Skims founder announcing her brand's latest
00:19 offering on Instagram.
00:21 With this bra, no assembly required for the shock factor.
00:26 And unlike the icebergs, these aren't going anywhere.
00:30 As Kim explains, her latest endeavor is for a good cause.
00:35 A portion of the proceeds will be donated
00:37 to environmental organizations.
00:40 The Earth's temperature is getting hotter and hotter.
00:43 The sea levels are rising.
00:45 The ice sheets are shrinking.
00:47 And I'm not a scientist, but I do
00:49 believe everyone can use their skill set to do their part.
00:52 I'm really good focused on beauty, fragrance, Skims,
00:58 law school, mom.
01:00 Not necessarily in that order.
01:02 And I'm going to show you what it looks
01:03 like with our nipple bra.
01:06 The goal is for them not to look like that.
01:08 They'll always look like perfectly aligned nipples.
01:12 That's Kim over on her Insta story,
01:15 doing some at-home product testing.
01:17 OK, so this is what this bra looks like on.
01:21 It's the push-up.
01:23 It's our ultimate nipple bra.
01:25 So it'll kind of always look a little chilly,
01:30 no matter where you are.
01:32 But like perfectly even.
01:36 They would say that was like so inappropriate.
01:40 Well, not for Zoe Saldana and Jenna Dewan.
01:43 They share applause emojis in the comments,
01:46 with Kim's sister Khloe's bestie Malika writing,
01:50 yes, free the nipples.
01:52 And Kim's best friend Lala Anthony, this is it.
01:57 Some days are hard, but these nipples are harder.
02:02 And unlike the icebergs, these aren't going anywhere.
02:06 I know when I see something, and when I like it,
02:09 and when I want to be involved, and help reinvent it.
02:12 Yeah, the new bra is giving us major Sex in the City vibes.
02:16 Don't call, don't email.
02:18 Just show up at his furniture store wearing these.
02:23 Ew, what are those?
02:25 They're nipples.
02:25 And why are we carrying them around?
02:28 They were sent to me as some kind of promotional thing.
02:30 Really?
02:30 Is there a nipple council?
02:32 Are nipples getting a bad rap?
02:33 Nipples are huge right now.
02:35 Speaking of Samantha Jones, Kim Cattrall
02:38 is now a model for SKIMS.
02:40 How do I feel about SKIMS?
02:42 Oh, you'd like to know, wouldn't you?
02:45 I think there's a little bit of Samantha Jones in all of us.
02:47 No word on if the actress will be donning the nipple bra.
02:51 But could we see Cynthia Nixon doing a campaign next?
02:55 We have secretly replaced Miranda's normal nipples
02:58 with rubber ones.
02:59 Let's see what happens.
03:00 OK, that's it.
03:07 I want my nipples back.
03:09 [MUSIC PLAYING]
03:13 [BLANK_AUDIO]