Kim Kardashian announced her brand SKIMS is partnering with the NBA, WNBA, and USA Basketball.
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00:00 You guys, Kim Kardashian has her sights set on a new NBA player.
00:03 Or actually, shall I say, multiple NBA players.
00:06 Actually, let me correct myself again because Kim Kardashian has her sights set on the entire NBA and WNBA and USA basketball.
00:14 Yep, as of today, Kim Kardashian announced that her brand, Skims, is partnering with the NBA.
00:19 Her brand will now be the official underwear of, like I mentioned, the NBA, the WNBA, and USA basketball.
00:25 Now as far as what this means, according to the press release, this is a multi-year deal.
00:30 It means you're gonna see Kim's brand at marquee events like the NBA All-Star Game.
00:34 And Skims will be featured across a variety of league platforms.
00:37 Honestly, we should have all seen this partnership coming, especially because Skims just launched a men's line.
00:42 So Kim partnering with the sports league definitely makes sense.
00:45 Obviously, this partnership is just adding to Skims' success, especially considering the New York Times valued the company at $4 billion just in June.
00:53 Okay, now I wanna hear your thoughts.