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00:00 Bronny James has been popping out to numerous football games at USC, hitting the dougie
00:04 in front of a pack crowd at the Galen Center, and now it has been revealed that he is among
00:08 the top NIL earners in college with a total of $6 million this year.
00:12 Real quick, make sure to read all of my work over at alltrojans.com/sportsillustrated and
00:16 follow this account if you haven't already.
00:17 Bronny is still in the midst of a lengthy rehab process right now as he recovers from
00:21 a cardiac event earlier this year and he has the full support of the Trojans medical and
00:25 hoop staff.
00:26 The hope is that he is able to hit the ground running once USC kicks off their basketball
00:29 season this year, but even without playing a single game in college just yet, his NIL
00:33 value is through the roof.
00:34 Obviously being LeBron James' son helps a lot, but he has been very business smart ever
00:38 since his high school days at Sierra Canyon.
00:40 He has already done numerous fire commercials with Beats, Nike, and he even came out in
00:44 a Fast and the Furious trailer.
00:46 His #6 James Jr. jersey is going to be one of the top selling jerseys this year as we
00:51 already saw his #6 shirt sell out on Nike.com and you can't even get a single size right
00:55 now.
00:56 The bottom line is that even without any college experience right now, any company would be
01:00 super smart to sign him.