not to mention biggest concert film
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00:00 Taylor Swift's Erestor movie is now the biggest opening concert film of all time.
00:04 And once totals are released on Monday, it could mark the biggest October opening ever.
00:08 The movie debuted between $95 and $97 million in North America, according to AMC Theatres.
00:14 And while it was a unique experiment in so many ways, it clearly paid off.
00:17 To start, each adult ticket was listed at a premium price of $19.89.
00:22 And movie etiquette wasn't really a thing as audience members danced, sang, and waved
00:27 glow sticks throughout the theater.
00:28 Swift also produced the movie herself and went around the Hollywood studio system to
00:32 distribute it.
00:33 One senior media analyst from Comscore said to have a blockbuster-style opening weekend
00:37 for a concert film is unprecedented.
00:39 The concert film allowed Swifties to see the Erestor for the first or fifth time at a much
00:43 more affordable level.
00:44 Taylor's movie broke records at the box office and accounted for over 70% of the total weekend
00:49 box office grosses.