Colombian superstar Feid and his inner circle give us the nuts and bolts behind his success.
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00:57 I'm the head of Artist Partnerships,
01:02 Latin Music and Culture for Google and YouTube.
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01:16 Blood, sweat, and tears.
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01:45 All right.
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04:32 Once again, the marketing of Fairchild.
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06:14 What is it?
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08:20 Authenticity and being genuine, I love it.
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09:53 Let's do a Spanglish, we're here, man, shout to the 200%.
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09:58 With Fade, specifically, (speaking in foreign language)
10:01 a team, it's a team effort across the board,
10:04 and a lot of the ideas surge from him,
10:07 'cause he's super creative, and Fade is one
10:09 of the most detailed artists I've ever worked with.
10:12 And it's amazing to see the synergy
10:15 that we all build together, and grabbing his idea
10:19 and executing it on a global scale.
10:22 We talk a lot, we talk weekly, we do FaceTime,
10:25 'cause I talk with Luis almost every day,
10:28 and it's crazy to see his idea, his authenticity,
10:31 his creativity grow on a global scale, obviously,
10:35 with our push and with our collaboration together.
10:38 I love it, I love it.
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19:13 - Flip shorts, everybody, wink wink.
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21:50 I love it.
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25:36 I love it.
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35:07 - Salomon, talk to me about that.
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41:53 I love it, I love it.
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