12 child reporters, racing against the clock, to cover the biggest environmental stories of the day - that's the pitch which got KMTV to the final of one of the world's most prestigious children's TV events.
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00:00 Cam, very exciting news. So tell us all about the event.
00:03 Well, every year in Cannes in the south of France, the MIP Junior conference takes place and it really
00:08 brings together the great and good from children's media all around the world. There's going to be
00:13 700 organisations there, including the Disney company, Nickelodeon, the Jim Henson company,
00:19 all organisations that are pretty ubiquitous on our screens all around the world. They're
00:25 all gathering studio execs, distributors, producers, all to talk about the latest
00:30 trends in children's content. So it's really the place to be for children's media.
00:36 And what a stage for KMTV to be on.
00:38 Yeah, a little old KMTV there with all, like I said, the great and the good. So
00:42 we've actually made it to the MIP Junior pitching final. So this is one of the main events at the
00:48 conference. It brings together five finalists from all around the world to pitch high potential
00:55 programmes. So KMTV is there with organisations from Brazil and from Canada, France. And it's
01:03 amazing. We're there with the only non-animation pitch and our pitch that we're putting forward is
01:09 Kids on Climate. It's going to be a groundbreaking series bringing together children between the ages
01:14 of six to 12 to talk about issues around climate and in our live newsroom as well. So it'll be
01:20 teaching them broadcasting skills, but also teaching them to engage with environmental issues,
01:26 talk to people who are affected, see the impact that's going to be on them. Because as we know,
01:30 the main people affected by climate change are young people and underrepresented. So this is
01:37 our opportunity using our skills that we have here and our track record of children's working
01:42 in children's TV to help them make a difference.
01:45 And as you say, Cam, this content is so important for children to be involved in
01:50 climate change and to promote that message as well. I suppose,
01:53 why is that something so crucial to this project?
01:55 I think the best person to quote is Attenborough. And he said, "Young people,
01:59 they care." And this is our opportunity to really show that not only by teaching them
02:06 broadcasting skills and showing them how to navigate the world of news and current affairs,
02:10 which is so important, but also to engage with the issues around them. And it's bringing those
02:17 massive global issues, but to the local. And so that is the model that we're going to be
02:23 wanting to create with Kids on Climate. What we do here, we'd love to see replicated with
02:29 other public service broadcasters around the world. So that is the massive global mission
02:34 that we see with the series. But we've got to start somewhere and that somewhere is going to be
02:38 can next week.