Attention car lovers and gamers! It’s time to rev those engines, because the online car racing market is growing faster than the vehicles on your video screen. Lifestyle Expert Kia Malone has more on the story. To learn more visit store.ubisoft.com
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00:00 Attention car lovers and gamers, it's time to rev those engines because the
00:05 online car racing market is growing faster than the vehicles on your video
00:10 screen. The reason? Technology is improving and gaming experience is
00:14 taking the online driving adventure to a whole new level. Lifestyle expert Kia
00:20 Malone has more on the story. It's vibrant, it's beautiful, and it's fun.
00:26 Oahu, Hawaii, a tropical paradise turned into the ultimate playground for car
00:30 lovers behind the wheel of legendary vehicles. It's a car lovers and racing
00:35 enthusiasts dream game. The experts say the advanced user experience and level
00:40 of excitement of racing games keeps people engaged and the market proves it.
00:45 37% of gamers play racing games worldwide which has taken them from a
00:50 niche hobby to one of the biggest markets in the entertainment industry.
00:54 The appeal should be no surprise to most of us. For example, this is Ubisoft's
00:58 newest game, the Crew Motor Fest. Players, many of whom are racing enthusiasts or
01:04 car lovers, have their choice of more than 600 vehicles at the launch of the
01:08 game. They get to choose and customize their rides and then they participate in
01:13 intense races and competitive live events. So for any gamer, that can be an
01:19 exciting experience that keeps them coming back. Game developers are now more
01:23 skilled than ever at designing lifelike racing experiences and the adoption of
01:28 advanced visual effects in these games is appealing to many. Players will even
01:32 be able to drive the Lamborghini Rivalto, the first v12 hybrid plug-in super
01:38 sports car of the Italian brand. People are also attracted to the social and
01:43 multiplayer aspect of the games in which they can play with and compete against
01:47 others. They're racing through the ashy slopes of a volcano, doing high-speed
01:53 street racing in bustling cities. It's visual and exciting for adults and kids
01:58 alike and people like playing it together. For more information on
02:02 Ubisoft's newest game, the Crew Motor Fest, visit store.ubisoft.com
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