Which?'s inflation tracker found annual grocery inflation slowed to 12.5% in August - its lowest since September 2022, and considerably below the highs of 17.2% found earlier this year. But, with some staple foods costing up to 910% more than their budget counterparts, what has new research revealed?
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00:00 Consumer Researcher, which has analysed the prices of almost 26,000 food and drink products
00:05 for its inflation tracker at eight major supermarkets. Rice, spaghetti, baked beans and tea bags
00:10 are among the staple items costing three times as much if the budget versions are not available
00:15 in supermarkets, according to this new research. In separate research, the Consumer Champion
00:21 then looked at the difference in price of some everyday food staples between the budget
00:26 range, standard own brand and comparable branded versions, which found shoppers could be faced
00:33 with having to pay 246% more at Asda, where the budget range version, Just Essentials
00:39 by Asda long grain rice at 52p was not available, as the standard own brand Asda Easy Cook long
00:45 grain white rice was £1.80. Similarly, at Tesco, the budget version, Growers Harvest
00:51 long grain rice was 52p and not available. The standard own brand item, Tesco Easy Cook
00:57 long grain rice was £1.25.