Take Away – Design for eating on the move / Interview with Norbert Wild, 2/2, (2005) (r2)
Norbert Wild, curator of the Design Collection, Museum fuer Gestaltung Zuerich: “As a catering concept the take away is based on speed, order and efficiency. Now a widespread form of eating with a constantly expanding culinary range – a far remove from its earlier hamburger dominated definition – the take away also makes considerable demands on the equipment designed for its consumption.” Interview on the occasion of the exhibition “Take away”, Museum für Gestaltung Zürich, December 20, 2005.
Transcript
00:00 design thinking has done here to make things small, to have it stackable, to have it light,
00:11 weighted, I mean, and to have it cheap.
00:15 All this you can find later on in the things you throw away, you have a takeaway of.
00:24 Find solutions for mobile eating, and I think this is a very funny thing, because this is
00:34 like a picnic carpet having these openings for food, I mean for drinkable food, and then
00:47 people would sit around it and suck this drinkable food.
00:54 I mean, this idea I think is, it seems like to be crazy, but the tendency towards drinkable
01:03 food is very important.
01:07 More and more people do drink instead of eating, so I think this has really something to do
01:15 with the reality, to become a reality in the future.
01:20 Another story, but if you go what things are really interesting, so I would consider this
01:34 record player something very special, which dates from 1925 and was produced for people
01:45 having a picnic or were traveling, and this comes from the French part of Switzerland,
01:55 where all the watch industry is, and this is also a company who actually did make watches,
02:04 and they invented this small record player to carry away, which was sold in millions
02:13 at the time, and it's like something we have now with the Vauqueman, which really changed
02:24 and I think it's very important to see that music has always been something to go with
02:32 the eating outside.
02:34 It's like to bring the comfort from home outside to have a certain atmosphere, and
02:42 this is what they did at the time.
02:45 [Music]
03:14 And I think what mostly astonished me is that there is a lot of technique behind that,
03:21 there's a lot of design behind this work, and for instance, I mean this is a very good
03:27 example for trying to solve a main problem.
03:33 Here it says hot coffee, because you have one main problem with this kind of cups, either
03:41 you burn your lips or you burn your hand, so normally if you have just a plastic cup,
03:49 you burn your hand or you can hold it like that, very difficult.
03:54 And then they started to do inventions like using paper material or these handles, but
04:03 then, it's very funny, people, if they can carry it, they think, oh, it's not hot anymore,
04:09 and they drink it, just like that, but it's hot.
04:14 So, this is funny to talk about, but it's very serious, they try and try to solve this
04:23 problem and they do not get forward.
04:26 So, that's why I think it's the most simple idea, just to write it on the cup.
04:34 Not as a warning, but...