Jordan North hosts the music competition devised by Jason Derulo. Derulo, his manager Frank Harris and British singer Be | dHNfaGRTMXdFWHpRWTg
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00:00 This opportunity is literally like gold dust.
00:05 Followed by 80 million people,
00:07 multi-platinum award-winning artist Jason Derulo
00:10 is on the hunt for the next global superstar.
00:13 I know I can find a diamond in the rough right here in the UK
00:18 and turn him into a global icon.
00:20 Along with international music manager Frank Harris...
00:23 We want artists who understand the importance of building their brand.
00:27 We want that superstar spark.
00:29 They're swapping America for Manchester
00:32 and teaming up with British pop sensation Becky Hill.
00:36 The music industry has evolved
00:38 and it's time for talent shows to evolve with it.
00:41 With the UK music scene on fire,
00:43 they're ready to bag themselves a slice of the rich talent on offer.
00:46 The artist that wins will get to sign a huge record deal with yours truly
00:51 and they'll get to perform at Radio 1's big weekend.
00:55 But a voice is not enough.
00:57 Over six weeks...
00:59 So good!
01:00 ..ten unsigned artists will take on real-world challengers...
01:04 I'm so nervous.
01:05 ..that catapult them into the world of a pop star.
01:08 This is why I hate social media.
01:10 I'm going to be real. I'm a silent killer.
01:12 One by one, they will be dropped.
01:15 That was the worst interview you could give.
01:18 Your performance was weak, man.
01:20 I better not see you at the bottom again.
01:23 They'll be battling it out.
01:24 You do need to watch the bits where you are stepping on people's toes.
01:27 I'm a die-off, bro.
01:28 No-one likes a team player that throws other team members under the bus.
01:32 ..for the prize of a lifetime.
01:35 Woo!
01:36 Things are about to get real crazy.
01:38 This is Icon Studios,
01:46 a multi-million pound complex in the heart of Manchester.
01:51 Music legends such as Rihanna, Justin Bieber, Snoop Dogg
01:55 and even Jason Derulo himself
01:57 have all made music right here in this building.
02:01 Our artists come with music ranging from country to drum and bass.
02:05 For six weeks, they will write, record and perform here.
02:08 It's going to be a life-changing experience and a busy few weeks.
02:12 Oh, my God!
02:18 One, two, three, four, five icons. Love it.
02:22 I have loud outfits, I have a big gap tooth
02:27 and I don't have eyebrows.
02:29 I take inspiration from the punk movement, but make it pretty.
02:35 I definitely see myself bumping heads with quite a few people.
02:39 Winning Project Icon would change my life because you get a record deal.
02:42 Very big.
02:43 And everybody wants a record deal.
02:47 Hi. Hello, gorgeous.
02:49 You look lovely. I was getting lonely over here.
02:51 Nice to meet you. Nice to meet you. What's your name?
02:53 Lily-Jo. Barry.
02:55 I'm a singer, songwriter and model.
02:59 That's how I earn my money. I sing for my supper.
03:02 What kind of music do you make?
03:04 I want to be able to make any kind of music I want.
03:06 We're icons, that's why we're here. Hi, guys.
03:08 My name is Oki. I'm 24 and I'm from Birmingham.
03:13 I'm an R&B singer, I'm a singer-songwriter
03:16 and I've been doing it since I was at the age of five.
03:19 I just want you to sweat your hands. That's OK.
03:21 Hey! Hello.
03:23 The name is Saisal and I'm Bristol's hidden superstar.
03:29 I would say that I am a singer first, a model second
03:34 and third, whatever occupation pays the bill, for the month.
03:38 I like hustling, that's what I'm all about, chasing my dreams.
03:41 Come on, what are you saying? What are you saying?
03:45 My name's Charlie, I'm 22 and I'm from Essex.
03:48 My day is nine to five, social media marketing,
03:52 five to ten, music grind, R&B eyes.
03:55 Hey, all looking fresh, come on.
03:57 Hi, girls! Gorgeous girl, look at her, Marilyn Monroe.
04:01 I'm very soulful, I love soul, I love jazz, I love R&B,
04:06 I play the guitar.
04:08 I am softly spoken, but I guess my voice carries.
04:11 Woo! Come and see the coffin!
04:15 I know who I want to be as an artist, I understand social media,
04:18 I understand music, I understand fashion, I know what I want to do.
04:21 I'm ready to be the next global superstar.
04:25 We've got colourful competition, I'm over here on the other side.
04:29 All right. This is very intimidating.
04:31 Welcome.
04:32 I'm an indie boy, but I absolutely love pop music as well,
04:36 so it's the fusing of those two things that really make musical magic for me.
04:40 Dylan, what kind of music do you make?
04:42 Kind of like Bruno Mars, featuring with the Arctic Monkeys kind of thing.
04:46 I've got Arctic Monkeys tattoo.
04:48 Show us, show us!
04:50 Cheers!
04:51 Hi!
04:52 Ginger!
04:54 Busking has definitely changed everything for me.
04:59 I posted three videos to start off with of me busking,
05:03 and the third one got three million views.
05:05 I was like, "Oh, I guess people must like it then."
05:08 How are you feeling? You feeling OK? I'm so nervous.
05:11 Two gingers over here. We're having a little heart.
05:13 Oh, my God, gingers unite.
05:14 Gingers unite!
05:15 Is that everyone?
05:17 Woo!
05:19 Best to last!
05:22 I'm an alternative country singer-songwriter.
05:27 I have purposely done this genre so that I'm not like anyone else.
05:31 I will be strategic to win. I want to win and I will win.
05:35 What does everyone do, like, as a day job?
05:37 I'm a waitress.
05:39 Oh, girl, same, but I don't identify with that job.
05:43 We have ten artists, but for one of them,
05:47 the journey could be over sooner than they think.
05:50 Is there a lot of country scene in the Wirral?
05:53 It's a country vibe. There's not many country singers.
05:58 Before they meet the judges, they have the pleasure of meeting me.
06:02 Hey!
06:03 First things first, you need to take your shoes off on the new carpet.
06:08 I'm joking, I'm joking. Don't be daft.
06:10 How are we feeling? I'm ready to go. Yeah, good.
06:13 I've been working on my music for such a long time
06:16 and I'm really confident and I'm ready to show it.
06:18 Are you bored of chatting on the cell phone already?
06:20 LAUGHTER
06:22 CHEERING
06:27 Welcome to Project Icon.
06:35 You guys have been invited personally
06:38 because I want you guys to make the play to be signed to my record label.
06:42 MUSIC
06:43 MUSIC
06:44 MUSIC
06:45 (upbeat music)
06:47 (upbeat music)