The Future of Electrification
The Future of Electrification
Transcript
00:00 (soft music)
00:02 These are some of the kind of domino effects
00:08 of going electric, is that as a designer,
00:11 we are actually a bit more free to create the cars
00:14 that we dream about.
00:16 So when Infinity made the decision, let's electrify,
00:24 we really tapped into this emotional aspect
00:27 of our history of Prince Motors and the performance side.
00:30 And electrification is so aligned with this
00:32 in the sense of the immediate power,
00:34 the immediate sense of just launching,
00:37 but at the same time, a sense of peace,
00:39 which works very well with our sense of harmony
00:42 in this Japanese DNA.
00:43 But when you get into it,
00:44 what are the nuts and bolts of this?
00:47 Is that we're able to consolidate all the power
00:50 to the batteries.
00:51 It's a very thin floor that connects the four tires.
00:55 And then the actual electric motors are relatively small
00:58 and you end up having more of them
01:00 instead of one big engine.
01:02 And so this allowed the cabin to expand.
01:04 So what you're gonna see consistent in all of these
01:07 is that the driver position has actually moved forward
01:10 and it's allowed the rear cabin
01:11 to have so much amazing space.
01:14 And then on top of that,
01:18 being a little bit farther forward
01:20 with a very low center of gravity,
01:22 this sense of connection to the drive
01:25 has been dramatically enhanced.
01:27 So now in this generation, you're looking at bespoke cars.
01:30 These are cars that are from the very beginning
01:32 only intended to be EVs.
01:34 So we don't have any of this compromise
01:37 of the expression of the design
01:39 based on internal combustion engines.
01:41 That's the parts we're trying to communicate,
01:43 the sense of power, the sense of elegance,
01:46 the sense of technology.
01:48 This platform is well on its way
01:51 and that's why we're giving it shape
01:53 and we're now starting to communicate the designs.
01:56 (upbeat music)
01:58 [BLANK_AUDIO]