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🛠️
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00:00 The Fenty Puma collab is out!
00:02 The $160 basketballs are a mix between two shoes from Puma's archives,
00:08 the Football King shoe and the Easy Rider shoe.
00:11 Rihanna has 152 million followers on Instagram,
00:15 billions of views on Spotify and a great businesswoman.
00:18 No wonder Puma tried a collaboration with the star.
00:21 Maria Valdez, Puma's product manager, said
00:25 "We spent time together opening Puma archives
00:28 and identifying the product that best matched Rihanna."
00:31 It's not the first time Rihanna and Puma have collaborated together.
00:34 In 2015, the singer had already designed clothes and sneakers
00:37 that had been a huge success.