Cars are notoriously a male dominated hobby and career field, but this female car TikToker has earned over 16.9 million followers on TikTok for her work. Here's how she broke through and rose to fame.
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00:00 Cars are notoriously a male-dominated hobby
00:02 and career field, but this woman car TikToker
00:05 has earned over 16.9 million followers
00:09 on the app for her work.
00:10 Here's how she broke through and rose to fame.
00:13 (upbeat music)
00:15 Alexandra Hershey, who goes by SupercarBlondie online,
00:20 has become one of the largest car content creators
00:23 on the internet.
00:24 Hershey was born and raised in Australia,
00:26 specifically Queensland.
00:28 The internet star graduated college
00:29 with a journalism degree, but wasn't always so involved
00:32 in the online space.
00:34 In 2008, Alexandra decided to take a leap of faith
00:37 and move to Dubai, where she first became involved
00:40 in creating media for car lovers.
00:42 In Dubai, Hershey landed a job as a newsreader
00:44 and presenter for a radio station called Dubai Eye 103.8.
00:48 It was at Dubai Eye that Hershey earned
00:50 the nickname RadioBlondie.
00:51 RadioBlondie became known for interviewing celebrities
00:54 about their love for cars.
00:55 The radio personality even got to interview
00:57 Jake Gyllenhaal about his hobby.
00:59 It wasn't long before Hershey amassed a decent fan base
01:02 and decided to leave her job with Dubai Eye in 2018
01:05 to create her own car content.
01:07 Hershey was always interested in cars,
01:09 but it used to be a hobby.
01:10 In 2015, she was posting cars in her free time
01:13 to about 300 followers on Instagram.
01:15 After pursuing her own career in content creation,
01:18 Alexandra now reaches millions of loyal followers.
01:22 It was with this massive audience
01:23 that SupercarBlondie was able to launch SB Media Group,
01:26 a quote, "full digital media network
01:28 "with a roster of talent, an automotive design studio,
01:31 "and a suite of channels and shows
01:34 "that live across YouTube, Instagram, Facebook,
01:36 "TikTok, Snapchat, and Twitter."
01:39 SB Media Group made Hershey's net worth soar
01:42 to an impressive 1.5 million,
01:44 but that's not what she's most proud of.
01:46 What's Trending got a chance to catch up
01:48 with SupercarBlondie at the 2023 Streaming Awards,
01:51 where the internet star and business owner
01:53 shared the pride she takes in opening up
01:55 the fascinating world of cars to so many people.
01:58 - You know what's been crazy?
01:59 To get the support of women in this industry.
02:02 People come up to me now, like women come up to me,
02:05 they're just going into university,
02:06 and they're like, "Oh my God,
02:08 "I would never have studied engineering without you.
02:10 "It's okay, it's really nice.
02:12 "I never expected to have that kind of impact."
02:14 And they're like, "Now I'm not afraid
02:15 "to be the only girl in the room.
02:18 "I study with a sea of men, I'm the only girl,
02:21 "but I'm not gonna be intimidated.
02:23 "We can do it together."
02:24 I'm like, "That is amazing."
02:25 - From a car enthusiast
02:26 to one of the most popular car media groups out there,
02:29 SupercarBlondie has proved that the car space can be,
02:31 and is, for everyone.