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The soccer world was rocked when global superstar Leo Messi turned down a massive payday to play in Saudi Arabia. Instead, he shocked everyone by signing with Inter Miami FC in Major League Soccer.

This surprise move sparked endless questions. Why would Messi turn down over a BILLION dollars? How could this impact MLS and soccer in America? And who else could cash in big thanks to Messi's arrival?

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TAGS: #football #messi #americansports #soccer #intermiami #lionelmessi #messieffect #money #sponsorships
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Transcript
00:00 The soccer world was rocked when global superstar Leo Messi
00:03 turned down a massive payday to play in Saudi Arabia.
00:06 Instead, he shocked everyone by signing with Inter Miami C
00:09 in Major League Soccer.
00:10 Major League Soccer.
00:12 The surprise move sparked endless questions.
00:15 Why?
00:17 Why would Messi turn down over a billion dollars?
00:21 How could this impact malls and soccer in America?
00:24 And who else could cash in big thanks to Messi's arrival?
00:27 Today, we'll break down
00:29 how Messi's mega deal is making so much money
00:32 for so many different people.
00:33 From meals owners to global brands to Messi himself.
00:37 You won't believe the jaw.
00:39 Drop in numbers and opportunities
00:40 this single transfer has created.
00:43 So, get ready for the inside scoop
00:45 on how Leo Messi is making everyone money in miles.
00:48 Messi's decision to sign with Inter Miami C
00:52 sent shockwaves throughout the soccer world.
00:54 After receiving a staggering contract offer
00:56 worth over $1 billion to play in Saudi Arabia,
01:00 Messi instead opted for a move to the upstart Mel's Club.
01:04 Just why did Messi turn down?
01:06 What would have been the biggest payday in sports history?
01:09 Well, his Inter Miami deal still allowed him
01:11 to haul in some massive direct cash.
01:13 Messi's contract will pay him
01:15 at minimum $50 million per year,
01:17 making him the highest paid player in Mel's history.
01:19 And that's just on field earnings.
01:24 Messi negotiated an equity stake in Inter Miami itself,
01:28 along with cuts of merchandise sales,
01:31 luxury suite revenue, and more.
01:33 He could easily double his annual take home pay
01:35 with a global icon like Messi leading the attack.
01:38 And, argh!
01:40 Inter Miami became an overnight commercial juggernaut.
01:43 Their ticket sales attendance
01:45 and premium seat prices absolutely skyrocketed.
01:49 Home games started selling out within minutes.
01:52 Times wanted to catch a glimpse
01:53 of Messi's legendary skills in person.
01:55 Visiting teams also saw spikes in ticket sales
01:58 when Messi came to town.
01:59 Retail sales went into overdrive.
02:02 Messi Inter Miami jerseys flew off shelves
02:05 as both diehard and casual fans
02:06 rushed to own a piece of history.
02:08 Added as Messi's longtime sponsor
02:11 moved serious merchandise volume,
02:13 Mel's as a whole enjoyed financial benefits.
02:16 Television ratings on Espen Fox soccer
02:19 jumped nearly 20 league.
02:20 Wide.
02:21 Apple TV saw record growth for their Me's streaming package
02:25 in both the US and abroad.
02:28 The promise of seeing Messi in action
02:30 caused viewership and subscriptions to soar.
02:33 Advertisers had to pay up for commercial slots.
02:36 This resulted in booming broadcast rights deals.
02:39 And the revenue floodgates aren't close to finished.
02:42 Messi provides limitless branding
02:44 and sponsorship opportunities for global companies.
02:47 Pepsi aided us,
02:48 and other partners can ride the Messi hype train.
02:50 And I'll ride the Messi hype train.
02:53 Inter Miami will also monetize
02:55 through stadium naming rights,
02:57 kit sponsorships,
02:58 luxury suites, and more.
03:00 Commercial assets the team previously struggled to sell
03:05 became hot commodities.
03:06 While the short-term monetary windfall is clear,
03:09 Messi's presence offers even greater long-term potential.
03:12 He accelerates soccer's growth in America
03:14 and lifts Mils' global profile.
03:17 This could attract more elite stars in their prime years
03:19 to make big money moves stateside.
03:21 Seeing Messi in Mel's shows other players,
03:24 they can earn mega salaries
03:25 without playing in China or the Middle East.
03:28 Dovecourt, Mils' stars.
03:30 Messi's blockbuster deal resets the pay scale.
03:33 If Messi makes $50 more per year,
03:36 what should other top-tier talents make?
03:38 Salary numbers will surge.
03:40 Messi also secured equity stakes
03:42 in Mils' future media rights deals
03:45 and expansion franchises.
03:47 As soccer explodes here,
03:49 Messi will expand his fortune.
03:51 He essentially copied David Beckham's playbook.
03:54 Beck's moved to LaGalaxie in 2007 for similar terms.
03:59 His equity stake helped launch into Miami
04:01 as an expansion club.
04:02 Oh, Messi will be an Emils ambassador for years to come.
04:07 He'll spearhead growth even after retiring as a player,
04:11 just like Beckham kept boosting the league
04:13 long after his La days ended.
04:16 All of this points to a seismic shift in American soccer
04:19 thanks to Leo Messi's shock and transfer to inter-Miami.
04:22 Season ticket wait lists,
04:24 merchandise sales, TV ratings,
04:27 player salaries, and more will explode.
04:30 Messi chose legacy over maximum dollars,
04:33 but in making miles a true global league,
04:35 he'll still make ungodly sums of money,
04:38 along with Mel's owners, brands,
04:40 broadcasters, and fellow players.
04:43 Leo Messi is truly making everyone money in malls.
04:46 His mega deal with inter-Miami created a financial windfall
04:49 that will reshape soccer's future in North America
04:52 and beyond.
04:53 [BLANK_AUDIO]

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