Today Condé Nast Traveler joins professional stylist and sneakerhead Antoine Kelly to check out three of the coolest sneaker stores in New York City. As well as selling rare and exclusive shoes, the sneaker stores of NYC are often way more than just a store; whether it's their own speakeasy, cinema, or candy counter, sneaker shopping in NYC has evolved into a fully immersive experience for sneakerheads.
Director: Hiatt Woods
Director of Photography: Charlie Jordan; Kevin Dynia
Editor: Brady Jackson
Host: Antoine Kelly
Creative Producer: Christie Garcia
Line Producer: Joe Buscemi
Associate Producer: Amy Haskour
Production Manager: Melissa Heber
Production Coordinator: Fernando Davila
Casting Producer: Nick Sawyer
Audio: Lily Van Leeuwen; Mike Guggino
Production Assistant: Caleb Clark; Francis McNeil
Post Production Supervisor: Andrew Montague
Post Production Coordinator: Holly Frew
Supervising Editor: Christina Mankellow
Additional Editor: Katie Wolford; Paul Tael
Assistant Editor: Andy Morell
Director: Hiatt Woods
Director of Photography: Charlie Jordan; Kevin Dynia
Editor: Brady Jackson
Host: Antoine Kelly
Creative Producer: Christie Garcia
Line Producer: Joe Buscemi
Associate Producer: Amy Haskour
Production Manager: Melissa Heber
Production Coordinator: Fernando Davila
Casting Producer: Nick Sawyer
Audio: Lily Van Leeuwen; Mike Guggino
Production Assistant: Caleb Clark; Francis McNeil
Post Production Supervisor: Andrew Montague
Post Production Coordinator: Holly Frew
Supervising Editor: Christina Mankellow
Additional Editor: Katie Wolford; Paul Tael
Assistant Editor: Andy Morell
Category
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LifestyleTranscript
00:00 (upbeat music)
00:01 These are my three favorite sneaker spots to shop at NYC.
00:04 Let's go.
00:05 (upbeat music)
00:07 This is Stadium Goods.
00:11 One of the most extensive sneaker stores in the city.
00:15 It's really a cool consignment shop.
00:17 You wanna sell sneakers?
00:18 This is where you come.
00:19 Let's go in and check it out.
00:21 There's so many shoes here.
00:25 Probably every single Air Force One
00:27 that you could ever even imagine.
00:30 Reason why I come to Stadium Goods,
00:32 most boutiques don't have the amount
00:34 of sneakers that they have.
00:36 You see here, there's over 2000 pairs,
00:39 literally suffocating both walls.
00:41 I gotta show you this trophy case.
00:44 There's literally over $200,000 worth
00:48 of sneakers in this case.
00:51 You cannot find these shoes just anywhere.
00:53 You have to come to Stadium Goods to get them.
00:55 There's stuff in this case,
00:57 you can't even really buy.
00:58 These Michigan Wolverines over here,
01:00 only 250 pairs made.
01:02 They were only given to all the staff
01:03 and the players of the team.
01:05 These SCAR Air Force Ones,
01:07 they were made for a local pizzeria shop.
01:09 There are only 48 pairs made, allegedly.
01:12 You can only really find those in New York.
01:14 I cannot believe they have these.
01:17 Those are the Marty McFly's.
01:19 They were auctioned off as charity
01:21 and there are only 1500 pairs made.
01:23 I'm pretty sure you've seen them
01:24 in Back to the Future many times.
01:26 I've always wanted these shoes as a kid.
01:28 Can I afford them now?
01:29 No, because they're $35,000.
01:32 If you wanna get a pair,
01:33 you're gonna have to come to Stadium Goods to get them.
01:35 Every shoe in here is owned by someone.
01:40 All brand new shoes that are consigned.
01:42 Stadium Goods keeps really good care of their sneakers.
01:46 They do a heat wrap for every shoe.
01:48 So even if it's like down to the last pair,
01:50 you still know for a fact
01:52 that you're getting a fresh, brand new pair of shoes.
01:55 Everything's so well kept, so organized.
01:58 You come in here feeling like you're not all over the place.
02:01 There's just different sections around the store
02:03 where you can just gravitate towards
02:05 and even understand and learn new shoes
02:08 as you come along into the store, all the way into the back.
02:11 Spot number two, let's get it.
02:13 This is Extra Butter.
02:18 All the locals in the neighborhood
02:19 on the Lower East Side come here.
02:21 This is where you wanna get all types of shoes
02:23 that you're really not familiar with.
02:25 Everyone inside is super friendly.
02:26 Let's go see if my guy Justin's here.
02:28 - Hey, what's up, buddy? - Hey, what's up, Ralph?
02:30 - Dude, it's like super cinematic in here.
02:32 Tell me a little bit more about this.
02:34 - So basically when you're shopping for sneakers,
02:36 you're shopping for experience.
02:37 So these are actually functioning curtains,
02:39 just like in a regular movie theater,
02:40 preparing everything.
02:41 Actual old seating for movie theaters.
02:43 We do premiere movies.
02:45 - Wow, that's cool.
02:46 - It depends on certain nights, certain releases.
02:48 If there's a shoe that comes out that has a backstory.
02:50 For the Skyline release, creative director Bernie,
02:53 he had reached out to,
02:55 I believe it was like an orphanage group.
02:56 - So cool.
02:57 - They basically, all the kids got free sneakers
02:59 and they got to watch the documentary
03:00 about Skyline, the sneaker.
03:01 It was a Jordan 1.
03:02 - Gifted them?
03:03 - Yeah, they gave them all for free.
03:04 A regular shoe release,
03:04 you're gonna have a line outside, gates, barricades.
03:07 We try to keep it where everybody's communicating.
03:10 (upbeat music)
03:12 We're not the average sneaker store.
03:14 A lot of the brands we have, they're from overseas.
03:17 - Well, what about your locals?
03:18 Do they come here and get street wear all the time?
03:20 - Oh, 100%.
03:20 We have a lot of people that go out in the neighborhood.
03:22 You get all your skaters, you get all your models coming in.
03:25 There's a lot of events that go down here.
03:27 Late night, you get everybody,
03:28 I need a fit for the night.
03:29 So they come in extra butter, shoes, pants,
03:31 you just grab something and go.
03:32 If we can give you a better experience,
03:34 you're gonna come back.
03:35 You don't have to come to shop,
03:36 but you can come and just show love.
03:38 - Speaking of the experience, can I check the candy out?
03:41 - Yeah, we have.
03:42 This is basically giving you that concession stand feeling.
03:45 You go to the movie theaters, you get your popcorn,
03:47 you get your snacks.
03:48 For here, it's like, while the mom's shopping,
03:50 kids come in, get candy.
03:52 But it's also just 'cause it's different.
03:54 Like, you never went to a store and you're like,
03:56 I want a snack.
03:57 - Exactly.
03:58 You normally come to the store, get what you want,
04:00 but here at Extra Butter, it feels so neighborhood oriented.
04:04 There's like a welcoming feeling as soon as you walk in.
04:06 And obviously I'm having a good time
04:08 'cause I'm tearing up all the candy here.
04:11 Extra Butter also has a location in Queens
04:13 that's worth a visit on its own.
04:15 They've got a dope speakeasy, more screens and sick merch.
04:19 Let's go check out the setup
04:20 and catch up with my guy, Bernie.
04:22 - Welcome to the infamous.
04:26 - Yo, wow.
04:29 Now that is an entrance.
04:31 Who wouldn't wanna walk into a sneaker boutique
04:35 and start right at the bar?
04:36 (upbeat music)
04:39 (upbeat music)
04:42 - Spot number three, let's go.
04:52 This is Legacy.
04:56 You can get some really rare finds here.
04:58 It's also just one block away
05:00 from New York's iconic historic garment district.
05:03 So when you're done here, you can hit up some amazing shops.
05:06 And did I mention we're right across the street
05:08 from the Empire State Building?
05:10 Shoes, clothes, iconic New York City.
05:13 That's what it's all about.
05:14 - Yo, what's up, Justin?
05:18 How are you, bro?
05:18 - Good, good to see you.
05:19 - Take me to the heat, man.
05:20 - Got you, this is our vault right here.
05:22 All the most expensive pairs in a store,
05:23 the most exclusive pairs.
05:25 Everything's going in here.
05:26 - Whoa, are these the OGs?
05:28 - Yes, sir, 1985, Chicago ones.
05:30 - I was born in '85.
05:32 - You gotta check them out.
05:33 - These were the first pair of shoes
05:36 that I ever owned Nike whatsoever.
05:39 They were $85 back then.
05:41 And my mom was like, "You're not getting these shoes."
05:43 We were so broke.
05:45 She put them on layaway.
05:46 I didn't get them for four weeks later,
05:48 but it was so worth it.
05:49 The best shoe that I've ever had as a kid.
05:52 So these are cool.
05:53 Tell me a little bit more about these.
05:55 - It's just one of the most iconic pairs.
05:56 I mean, if you look at that shoe just from 1985,
06:00 it's almost 40 years old.
06:01 There's no cracking on it.
06:02 There's no yellowing on it.
06:03 You can see the aging on it
06:05 without any kind of discolorment.
06:06 So the value of that pair alone,
06:08 we have it at $25,000 in here.
06:10 - $85 to $25,000.
06:13 This will not be bought by me,
06:15 but these are just the most iconic pairs of sneakers.
06:19 You have almost every Travis Scott.
06:22 - Yes, sir.
06:23 - The Louis Vuitton Nike collab too.
06:25 These were really exclusive
06:28 and probably not even gonna make these anymore.
06:30 So it's wild that you guys even own
06:32 almost every piece of the collection that came out.
06:35 This gold pair right here is probably what, 7, 8K?
06:38 - Yeah, depending on the size,
06:40 the bigger the size, the more expensive they get.
06:41 You gotta be a VIP at Louis Vuitton.
06:43 You gotta be a big spender to get the call
06:45 for the opportunity to buy a pair of those.
06:47 - You even have these.
06:48 Like I know for a fact, these are a Sotheby's exclusive.
06:52 - And we got that pair in store right now at $120,000.
06:54 - $120,000.
06:57 Wow.
06:58 - With 100 pairs in the world,
06:59 your chances of owning that shoe is very, very slim.
07:01 - I mean, you're right.
07:02 The clientele that I normally work with
07:04 are celebs and athletes.
07:06 And these are the types of exclusive things
07:09 that they wanna own and purchase
07:11 'cause no one else can really get their hands on.
07:13 Tell me a little bit more about these.
07:15 I've actually never seen these before.
07:18 - That was a friends and family pair made for Will Smith
07:20 that was to commemorate anniversary of Fresh Prince.
07:23 - Wow.
07:24 - And if you remember in the introduction of Fresh Prince,
07:26 when Will was spinning upside down in the chair,
07:28 he had no shoelaces in the shoe.
07:29 So they released that shoe for customers to buy
07:32 and everything.
07:33 And then this was an exclusive that Jordan Brand did
07:35 and made for Will Smith.
07:36 - Now this is a story all about, I love it.
07:40 - Very exclusive pair right there.
07:41 - So with everything you've shown me,
07:44 what do you think the total value is of all of this?
07:46 - Probably a half a million dollars in there.
07:47 - Half a million dollars in sneakers.
07:51 And this case is like a 10th of what's in the store.
07:54 - A lot of people that come in here
07:56 like to get an outfit.
07:57 - That's cool.
07:58 - So you come in here and it's very colorful.
08:00 It's very vibrant.
08:01 Towards the back, you got clothing mixed in
08:03 with all the sneaker walls.
08:04 Babe, we got Drake, a certified lover boy collaborations.
08:07 We've got his collaboration right now with Nike
08:09 and the soccer teams.
08:10 Drew house, you got Spider, you got Bait,
08:13 you got Chrome Hearts, you got Antisocial.
08:15 We have a huge Antisocial social club.
08:17 - I think I saw a little bit of Supreme too.
08:19 - Yep, you got Supreme back there.
08:21 Fear of God Essentials.
08:22 That's another one of our staples in here.
08:23 And we're the only sneaker consignment shop in the world
08:26 that has a contract with Mitchell & Ness.
08:28 - The last thing that really separates us,
08:29 we have a mini spa.
08:31 - A spa.
08:32 - You can go back there.
08:33 - In a sneaker store.
08:34 - Threading, facials, waxing.
08:36 So again, we get a lot of moms that come in here
08:38 and it's like, get all the beauty stuff.
08:39 - And then they come back out
08:40 and the kids already ran up the credit card
08:42 and they're ready to go.
08:43 That's what's up.
08:44 Thanks so much for your time, bro.
08:45 I really appreciate the run through.
08:47 So that was just a few of my favorite spots
08:51 in New York City.
08:52 Let me know where you shop for sneakers
08:54 right here below in the comments.
08:56 (upbeat music)
08:58 [BLANK_AUDIO]