Alfa Romeo is delighted to announce the rebirth of the custom-built 33 Stradale, a veritable “manifesto” of the Italian brand’s capabilities – now and in the future – in terms of style and driving experience. Made in only 33 exclusive units, according to a unique artisan process, the new “two-seater” coupé combines the brand’s heritage and future as the symbol of noble Italian sportsmanship.
To make a dream come true, the essential ingredient is a good dose of courage and a pinch of healthy madness. This was the same recipe as for the car considered by many to be among the most beautiful ever: the 33 Stradale, launched in 1967. Today, with the same boldness and vision, the Alfa Romeo team has designed and developed the new 33 Stradale, an authentic work of art in motion, the upshot of the perfect combination of beauty and technology. Its goal is to provide the most exciting driving experience and the immortal charm of an icon to a very small circle of enthusiasts, who have believed in the project ever since the outset. The new 33 Stradale was created at the newly founded Alfa Romeo “Bottega”, where the brand’s designers, engineers and historians first listened to potential buyers, then produced the car together, exactly the same way as in Renaissance artisan boutiques and in the 1960s workshops of renowned Italian coachbuilders.
To make a dream come true, the essential ingredient is a good dose of courage and a pinch of healthy madness. This was the same recipe as for the car considered by many to be among the most beautiful ever: the 33 Stradale, launched in 1967. Today, with the same boldness and vision, the Alfa Romeo team has designed and developed the new 33 Stradale, an authentic work of art in motion, the upshot of the perfect combination of beauty and technology. Its goal is to provide the most exciting driving experience and the immortal charm of an icon to a very small circle of enthusiasts, who have believed in the project ever since the outset. The new 33 Stradale was created at the newly founded Alfa Romeo “Bottega”, where the brand’s designers, engineers and historians first listened to potential buyers, then produced the car together, exactly the same way as in Renaissance artisan boutiques and in the 1960s workshops of renowned Italian coachbuilders.
Category
🚗
MotorTranscript
00:00 It is with huge satisfaction and proudness that we bring today the new Alfa Romeo 33
00:17 Stradale to life.
00:19 We did it for Alfa Romeo, for all the Alfisti around the world, for the people who work
00:24 in this amazing brand, but also for all those who were here before us.
00:35 And we have done it with respect, simplicity, and what we call in Alfa Romeo "verrezza necessaria".
00:42 Respect because we ask our designers to get inspiration from the iconicity of the 1967
00:49 33 Stradale.
00:56 Simplicity because we believe that we can say a lot of things with just a few lines.
01:01 And "verrezza necessaria", that means design with a purpose.
01:05 In Alfa Romeo always functionality and beauty go hand in hand.
01:10 When we talk about "verrezza necessaria" in Alfa Romeo, we talk about the combination
01:24 between the function and the beauty.
01:25 Take as an example the headlamp, a part of the obvious function, lighting.
01:30 It allows the air to go into the cooling system.
01:41 The overall mass of the 33 Stradale has been conceived by putting strength into the front
01:48 wheel, but especially on the rear muscle, where the power is delivered.
02:03 As you can imagine, for the Alfa Romeo design team and for myself, to design this car has
02:09 been like a dream come true.
02:11 And we will continue because we love dreaming.
02:13 Alfa Romeo 33 Stradale.
02:14 Alfa Romeo 33 Stradale.
02:15 Alfa Romeo 33 Stradale.
02:16 Alfa Romeo 33 Stradale.
02:17 Alfa Romeo 33 Stradale.