What's Happening with Streaming | DON'T WASTE YOUR MONEY
In June streaming made up nearly 38 percent of all TV usage. That's higher than both cable and broadcast. But a bigger piece of the pie doesn't mean streaming companies are worry-free. Some companies are increasingly dealing with something called churn, where subscribers jump in and out of services.
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00:00 Very few industries change at the pace that we see in streaming TV.
00:06 So we talked with Consumer Reports about all the changes happening right now and what you
00:11 can expect in the future.
00:13 In June, streaming made up nearly 38 percent of all TV usage.
00:18 That's higher than both cable and broadcast.
00:21 But a bigger piece of the pie doesn't mean streaming companies are worry-free.
00:25 Jim Wilcox with Consumer Reports says companies are increasingly dealing with something called
00:30 "churn," where subscribers jump in and out of services.
00:34 They'll sign up for Apple TV for a month, and then they'll quit Apple TV and they'll
00:38 go over to Macs to see Succession.
00:40 It's something that really is unique in the industry.
00:42 You know, it used to be you'd sign up for Netflix and you'd probably keep it.
00:45 Plus, consumers are less willing and able to sign up for eight or nine different services
00:50 at once.
00:51 That's a lot to manage for a consumer, so the complexity for consumers has really increased.
00:55 Jim says we're seeing companies tackle the issue on two fronts.
00:58 Larger companies are trying to attract customers with cheaper, ad-supported services, but raising
01:03 prices on existing plans to produce new shows.
01:07 The way you differentiate your content is either through exclusive or original content
01:12 that's extremely expensive to make.
01:14 All things to keep in mind as you figure out what to watch next.
01:18 That way you don't waste your money.