Future Forum 2022 - Shrutika Dewan, Marketing Director, Outlook Group
Shrutika Dewan, Marketing Director, Outlook Group, speaks to the audience about her trip to Tura. She also discusses the benefits of responsible tourism and why we should be mindful while travelling.
#responsibletourism #sustainabletourism #OutlookresponsibleTourismFutureForum #Celebratinghomestays #MeghalayaTourism #Tura #westgarohills
#responsibletourism #sustainabletourism #OutlookresponsibleTourismFutureForum #Celebratinghomestays #MeghalayaTourism #Tura #westgarohills
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NewsTranscript
00:00 A very warm good evening to all of you and it's heartening to be back at Nadia once again.
00:08 A very warm welcome to Agatha Ma'am, the MP of Chura, Cyril Sir, Director Tourism and
00:16 Rehbor Sir.
00:17 It's lovely to have you here and thank you so much for giving Outlook this opportunity
00:22 to present this Future Forum workshop that we've been doing since almost seven, eight
00:28 years now.
00:29 We've done it in Shillong but I think it's very special to be here at Chura today to
00:33 see all of you.
00:34 I hope you have learnt something or the other from here.
00:38 So I'm not going to talk too much about all of this because I know you've got enough gyan
00:43 for the day.
00:44 I'm just going to talk about my experience.
00:46 I've come here twice within this month and I'm going to talk about my experience at Chura
00:51 and what a traveler feels when they come here.
00:54 I want you to hear this video, see this video and tell me how it is.
01:07 [Video plays]
01:11 [Music]
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01:58 [Music]
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02:06 [Music]
02:11 A round of applause for our team.
02:13 This is Mokhba and Bulbuli playing the chidre at Gondekar village.
02:20 I think it was the most overwhelming experience when I went there to Gondekar.
02:25 I will show you a few pictures.
02:28 Of course I'm sure you've seen it.
02:30 But what struck me there was the fact that how there is a strong belief of preservation,
02:37 of conservation of their native, of their culture, their heritage.
02:43 That is what struck me the most because we don't get that in Delhi.
02:46 We don't have that purpose that we have to conserve our heritage from people.
02:53 So it was most heartening to see everybody there.
02:58 And whether youth also support the adults, that was also great.
03:02 In the metro it's all about me, myself.
03:05 We don't think about these things.
03:07 So I think you should preserve that.
03:09 I think you should be very, very proud of that.
03:12 I want you to...
03:15 Okay, go further.
03:17 So he made me also have the beechi in the bomb, which was a great experience.
03:23 Go further.
03:25 I wanted to hear this sound.
03:29 [Sounds of a beech tree]
03:39 This sound at Mokkrit Forest just overwhelmed me.
03:44 I lost my voice there.
03:46 It was the only sound of this whole ecosystem that there is at the forest.
03:51 It's all the living creatures, whether it's the wild mushrooms, the spiders, the birds, the animals.
03:57 I did not want to say a word.
03:59 I lost myself there at Mokkrit.
04:01 That's what a traveler wants to feel when they come to such a place.
04:06 I want to show you some pictures which we had seen.
04:10 [Sounds of a beech tree]
04:15 It was like a magical world.
04:17 It was totally like a magical world out of maybe Harry Potter or something.
04:21 You know, that I felt there.
04:24 Now, that's the immersive travel that a traveler, a tourist is looking at.
04:30 And that's exactly what Outlook Travel does.
04:32 We've been here since 19 years.
04:35 We're the only travel magazine in India which actually covers Indian content.
04:42 That's our DNA.
04:44 We don't talk about Tej, Bidesh and all the other things.
04:47 We talk about our country, the diverse landscapes and the terrain that India has to offer.
04:53 Your culture, your food, your way of life is what we cover and we ask tourists to come and travel here.
05:01 We've been doing Outlook Responsible Tourism Summit and Awards all across the country.
05:07 From Hampi to Konar.
05:09 We've done future forums in Shillong, in Jaipur, at Arunachal, in Damasai and Dhirang.
05:17 And the most natural progression, of course, was the fact that we went further ahead in two states.
05:25 To deep dive in two states.
05:27 To actually identify grassroot level workers.
05:33 Because we are a platform.
05:35 We are the most unique platform where all the experts, the practitioners, the homestay owners, the hotel owners, the guides, the travel operators
05:46 come together to collectivise and collaborate.
05:49 To exchange information, unique information, their own culture.
05:54 That's what we do for them.
05:56 And for you.
05:57 That's what we exactly want to do.
05:59 It gives me... I'm super proud to announce that today on World Tourism Day, we have taken one step further
06:07 and we have announced the Rajasthan State Awards.
06:11 Which we are going to do for Responsible Tourism.
06:16 So this is further, deeper, wider for Rajasthan.
06:22 And Siraj sir, please note, you're going to be next.
06:26 We definitely want to do this with Meghalaya.
06:28 Where we identify all of you grassroot practitioners.
06:34 Where we ask for applications.
06:36 Because I know there are so many homestay owners who are not ready here to apply.
06:40 So we want to take this forward.
06:42 We want to make this a movement because this is not going to stop.
06:45 Thank you. With love.
06:47 [APPLAUSE]