The Gold Award for Pathfinders goes to Pradeep Murthy!
Widely acknowledged as a pioneer in adventure travel in North Kerala, the founder of MuddyBoots Vacations, Pradeep Murthy, put popular destinations such as Wayanad on the active tourism map, and offered activities like zip lining and kayaking to a completely new set of travellers. Working closely with local and public stakeholders, he inspired a culture of professionalism, while opening up new places, introducing communities to tourism, and making sure that it remained sustainable, scientific, and safe.
#Awards #IRTA #Travel #OutlookTraveller #OutlookMagazine #OutlookGroup
Widely acknowledged as a pioneer in adventure travel in North Kerala, the founder of MuddyBoots Vacations, Pradeep Murthy, put popular destinations such as Wayanad on the active tourism map, and offered activities like zip lining and kayaking to a completely new set of travellers. Working closely with local and public stakeholders, he inspired a culture of professionalism, while opening up new places, introducing communities to tourism, and making sure that it remained sustainable, scientific, and safe.
#Awards #IRTA #Travel #OutlookTraveller #OutlookMagazine #OutlookGroup
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NewsTranscript
00:00 (upbeat music)
00:02 So my name is Pradeep,
00:07 and I run a company called Muddy Boots Vacations in Kerala.
00:12 Kerala is one of the places that we do activities.
00:14 There's been very, very little change
00:16 in the way this place looks.
00:17 It's the same little path, it's the same little temple,
00:21 it's the same vines on the trees around,
00:23 it's the same trees around.
00:24 It looks exactly the same.
00:26 There's no ownership really.
00:27 It's not yours.
00:29 It's not yours to change, it's not yours to make,
00:31 it's not yours to build, it's not yours to destroy.
00:34 So one of the best ways of doing that is adventure tourism.
00:37 When you do adventure tourism,
00:39 well the core concepts of adventure tourism
00:41 is to have as little impact as possible
00:44 on wherever you are, in a beautiful nature reserve.
00:47 When you do some cycling, when you do some bamboo rafting,
00:49 when you do things like that.
00:51 I think people are seeking more nature-based experiences.
00:54 People wanting to be outdoors,
00:55 people wanting to do and learn things
00:57 about the places that they visit.
00:59 (upbeat music)
01:02 .
01:03 (upbeat music)