Automobili Pininfarina introduces a pioneering new era of electric luxury with the PURA Vision design concept. The design study’s elegant silhouette and dramatic proportions express Automobili Pininfarina’s PURA design philosophy, effortlessly transforming the DNA of iconic models from Pininfarina SpA's past to define the future – envisioned here as a beautiful electric Luxury Utility Vehicle (e-LUV).
The new design concept will inspire the next generation of Automobili Pininfarina’s pure electric luxury vehicles and will make its public debut at Monterey Car Week in August, where it will appear alongside the recently-revealed Battista Edizione Nino Farina hyper GT and another new production vehicle of an equally exquisite, yet different proposition, itself defining a new genre of driving pleasure.
PURA Vision represents a striking interpretation of an electric Luxury Utility Vehicle, with bold cab-rear proportions that combine timeless beauty with exquisite detailing to create a dynamic identity with unmistakable presence. Show-stopping features include its narrow glasshouse and tri-opening pillarless doors, which provide supreme access to its sophisticated cabin.
The new design concept will inspire the next generation of Automobili Pininfarina’s pure electric luxury vehicles and will make its public debut at Monterey Car Week in August, where it will appear alongside the recently-revealed Battista Edizione Nino Farina hyper GT and another new production vehicle of an equally exquisite, yet different proposition, itself defining a new genre of driving pleasure.
PURA Vision represents a striking interpretation of an electric Luxury Utility Vehicle, with bold cab-rear proportions that combine timeless beauty with exquisite detailing to create a dynamic identity with unmistakable presence. Show-stopping features include its narrow glasshouse and tri-opening pillarless doors, which provide supreme access to its sophisticated cabin.
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MotorTranscript
00:00 (birds chirping)
00:02 - My name is Francesco Kundari.
00:05 I am Director of the Interior Design
00:07 for Automobili Pininfarina.
00:09 Just want to share with you what for me
00:11 are the most important parts of Puravision.
00:15 We took inspiration from luxury yachts,
00:18 such as the floating seat
00:20 that resembles the foil of the sailcraft.
00:24 Or for example, the center console
00:27 that is hanging from the front of the dashboard
00:31 that is clearly an inspiration
00:33 taken from the boom of a sail.
00:35 The new platform, the electric platform,
00:38 also gave us the possibility to create
00:41 a very expensive cabin and very roomy inside.
00:46 And also creating the surrounding effect
00:49 that we call the infinite loop that goes from the front
00:52 and really surrounds the rear passengers.
00:55 Behind the concept of our HMI,
00:59 there is a philosophy.
01:01 Basically, we want to minimize the impact
01:05 of the information and of the displays
01:08 in order to avoid any distraction
01:11 for the driver and the passengers.
01:14 We minimize the HMI to important items,
01:19 like the main display, the cluster in front of the driver,
01:24 and of course, the center console display
01:27 that rises when it's needed.
01:29 And also could be stored when it's not needed
01:32 in order to give space to make the people inside the car
01:37 enjoy the drive.
01:39 The concept behind the interior
01:41 was also to divide the cabin into areas, into zones.
01:46 The front is fully dedicated to the driver
01:49 and the passenger.
01:51 On the rear, we dedicated the area
01:53 to the passenger like a sofa, like a couch,
01:57 creating this kind of lounge feeling.
02:00 So that's why we put also a wine cooler in the middle
02:05 in order that when they stop,
02:07 they can enjoy a good glass of wine
02:09 and yeah, luxury everywhere.
02:12 - My name is Sara Campagnolo
02:13 and I'm the Director of Color and Material Design
02:15 at Automobili Pininfarina.
02:17 And today I want to share with you
02:18 some of my favorite details of Pura Vision.
02:21 My goal when selecting materials for Pura Vision
02:24 was to use as few as materials as possible
02:28 at the highest quality possible,
02:30 used in a very efficient way.
02:32 In the interior of the car,
02:33 you can find a really precious semi-aniline leather
02:37 that was actually produced
02:38 with a very sustainable tanning method called Zero Impact.
02:42 We also decided to use a luxury textile
02:45 made of 30% native wool and 70% recycled polyester
02:50 with a lovely melanged herringbone finish
02:53 that gives the car a very tailored effect.
02:55 In contrast to that,
02:56 you also find some exposed carbon fiber
02:59 with just a hint of black tint to make it really deep in look
03:04 and then you have a machined aluminum, anodized,
03:07 that looks very technical
03:09 and recalls some details of the exterior.
03:11 In line with our Pura philosophy,
03:13 materials are not just a cover.
03:15 They represent the very fabric of our design
03:18 and they are taken into consideration
03:19 at the very beginning of the design process.
03:22 Each of the Pura Vision seats
03:23 features a crisp, white, sustainably tanned
03:26 semi-aniline leather
03:28 that is also finished with a lovely piece of jewelry
03:30 right in the center of the seat
03:32 that has the emblem of the car,
03:34 so Pura Vision logo.
03:35 (upbeat music)
03:38 (logo thuds)
03:40 (logo thuds)
03:43 [BLANK_AUDIO]