Agtech video for branded content.
Category
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TechTranscript
00:00 (gentle music)
00:02 - Australia's agricultural industry is a crucible.
00:06 In Australia, if you're not a good farmer,
00:08 you go broke, you go out of business.
00:10 - One season you've got an amazing abundance of water
00:13 and the next you're into bushfire or drought.
00:15 - For every Australian we feed,
00:17 we feed another 450 people overseas.
00:19 - Think in some ways it is the toughness of the environment.
00:22 That means that you've gotta be innovative.
00:24 You've gotta try new ways of doing things.
00:25 - A livestock business that doesn't sleep.
00:28 - We have animals that are constantly doing their own thing.
00:31 - This is about digital or data-enabled decision-making
00:34 for a whole raft of reasons to do a whole raft of things.
00:37 - It's not a surprise that we are actually good at agri-tech.
00:40 (upbeat music)
00:43 (upbeat music)