Interview - Sandeep Sikka, ED & CEO, Reliance MF at Outlook Money Conclave 2018.
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00:00 Welcome Mr. Sikka. I just wanted to understand what do you foresee the future of the mutual
00:14 fund industry?
00:15 I think very excited about the future of the mutual fund industry. If you were to see,
00:19 I mean at this point of time only 2% of the population of the country has been investing
00:23 in mutual funds. But the kind of wealth that the mutual fund industry has created for the
00:28 investors has been enormous. And specially if you were to see post demonetization and
00:33 a lot of money has been coming into the banking system. Overall, earlier a lot of investments
00:37 used to go into real estate and gold and with also the interest rates coming down. As you
00:41 are clearly seeing a shift for the investors preference, a lot of money which used to go
00:46 into banks, real estate, gold has started coming into mutual funds. It's really satisfying
00:49 to see the way the industry has been creating wealth for investors. And I'm clearly seeing,
00:54 I mean the day is not far away when every Indian household will be a mutual fund investor.
01:00 Now what at Reliance Mutual Fund, you are doing different than what the industry does
01:07 and what is prescribed by the regulator to reach out to the investor community so that
01:12 more and more investors can come into the mutual fund industry?
01:15 At Reliance Nepal, life for us, I think retail has always been the mantra. Today at this
01:19 point of time we have 269 branches, locations, which is by far the largest double than the
01:24 second one. And also we are trying to go as retail as possible. We are very happy to see
01:28 post demonetization. Reliance Mutual Fund has seen the highest growth in retail investors
01:32 coming from small cities and towns. I think we are trying to change the habit of Indians.
01:37 We are trying to go as deep as possible, whether it is to go the traditional offline route
01:41 which is opening branches or the digital. Today 20% of our new business is coming through
01:45 our digital properties. We are trying to reach to the base of the pyramid going down to the
01:50 drivers and Uber, various other companies. So it is a lot of groundwork that we are doing
01:55 so that effectively what we want is this 2% population which is investing in mutual funds
01:59 should go to 10% very soon.
02:01 Thanks Mr. Sikkar for your time.
02:02 Thank you.
02:03 [BLANK_AUDIO]