Taylor Swift 'Eras' tour merch garners its own audience
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00:00 the world. It's a great
00:02 opportunity to get a little
00:03 bit of a break from the
00:05 superstar singer Taylor Swift
00:07 opens the last leg of her U. S
00:08 tour tomorrow at Sofi Stadium
00:13 and today a long. How to buy
00:16 official merchandise that is to
00:17 spend money. Bring your own
00:19 chair should comfortable
00:20 waiting in line there. Fox 11
00:21 Susan here is soon to joining
00:22 us live from Inglewood, Susan
00:23 and shade a hat for shade.
00:28 Welcome back. I'm Susan
00:30 Haley. I'm Susan. I'm Susan
00:32 Haley. I'm Susan. I'm Susan
00:33 Haley. I was when they first
00:35 opened the doors earlier today
00:36 at 10 o'clock in the morning,
00:38 but let me just tell you
00:41 retailers restaurant hotels.
00:43 They all now know Taylor Swift
00:44 in another any other language
00:46 means money, but everyone we
00:48 talked to today. No one was
00:48 complaining about what the
00:52 Swift experience costs. Welcome
00:54 the end of the line is gonna be
00:56 a little bit different.
00:58 Grace here is from the San
00:59 Fernando Valley, but she's
01:01 here for the first of her six
01:01 sold out shows at Sofi
01:05 Stadium. Fans walked away with
01:07 bags and bags of T shirts and
01:09 hoodies. I got stuff for six
01:12 people, so I was like 3 85 3 85
01:15 for six people. That includes
01:18 what? Some of the crew next
01:19 some other shirts. I got a
01:20 tote bag. A lot of us got this
01:24 one. Gracie is from the San
01:25 Fernando Valley. She's from
01:27 Mexico. I'm from Mexico. I'm
01:27 from Mexico. Where are you from?
01:31 Mexico? Jillian Greer and her
01:34 family are from Idaho. Do you
01:36 have any clue how much this
01:38 trip? I don't want to add it
01:40 up. My husband's right over
01:41 there. I don't want to add it
01:44 up and tell him. Easy. Markle
01:46 is here from Chicago. She and
01:48 her dad popped into two nearby
01:48 retail stores before standing
01:52 in line. We got a chair and an
01:52 umbrella. We got a blanket and
01:57 a blanket. We got a blanket and
01:59 a blanket. We got a blanket.
02:00 Anyway you added up big events
02:02 that so far mean money for the
02:03 local economy. The owner of
02:04 Cork and batter can see the
02:05 difference in his business,
02:07 depending on the attraction.
02:09 Everyone knows how big Taylor
02:11 Swift is. Gates got surprised
02:12 by the Morgan Wall and fans
02:14 last week. We did not expect
02:16 that volume of people here was
02:18 one of our busiest nights, you
02:19 know, comparable to an NFL
02:21 game. There's a lot of people
02:23 here. They're here to see the
02:25 show. They're here to see the
02:27 show and their hotels. So
02:28 exciting. I don't know what to
02:29 say. Thank you for contributing
02:30 to our local economy. Of
02:32 course. All right, and to put
02:38 it in dollars and cents.
02:40 WrestleMania was here for two
02:42 nights in April and W W E
02:44 claims that that pumped $215
02:45 million into the local economy
02:49 and. By the way by tomorrow,
02:50 we're going to be opening up
02:52 the official merchandise store
02:54 for the local community. So
02:56 that's a surprise. But if you
02:57 do not have a ticket and you
02:59 want merch, you can come here
03:01 on Sunday. That'll be the next
03:02 night where or the next day,
03:04 rather, where the official
03:05 merch store will be open to