• last year
O jornalista e empresário, Emanuel Carneiro, explicou em entrevista ao podcast Fala AE, como se deu a venda da Rádio Itatiaia para o Rubens Menin. Vale lembrar que Carneiro continua no ramo do rádio com a a Light FM, sua nova emissora.

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Category

🥇
Sports
Transcript
00:00 So, Manuel, this process of selling Detachai,
00:03 is it what you had been thinking about for a while?
00:06 How did it all happen?
00:07 Because I remember that for us at Comunicação Mineira
00:10 it was a shock, right?
00:11 But, Manuel, man, Detachai, Detachai, Manuel,
00:14 and everyone in the day wanting to know,
00:17 I imagine who was in there, right?
00:18 But the people outside were already anxious for information.
00:22 But was it a process that you had been working on?
00:24 No, it was a bit of a surprise.
00:29 But I was 77 years old,
00:34 I had been there since I was 13.
00:37 In life you buy stages,
00:40 beginning, middle and end.
00:43 Realizing that today
00:51 the communication groups
00:53 work more than an isolated station somewhere.
00:57 You have to belong to something,
01:00 you have to be connected to something.
01:02 And Detachai had no connection
01:06 with religious entities,
01:09 with politicians,
01:11 with the economic area.
01:14 Fortunately, it was an independent station.
01:20 It took, right or wrong,
01:24 but it made its decisions in its headquarters.
01:28 Well, time went by
01:33 and you begin to realize
01:36 that you have to think about the company's future,
01:40 what the company will do.
01:42 You are not eternal.
01:44 Until the last day I was at Detachai
01:50 I introduced the batting team.
01:53 But that program,
01:57 from 6 to 7 at night,
01:59 my participation in the content of Detachai,
02:04 took a lot of time.
02:07 And to do sports journalism,
02:09 or to do general journalism,
02:14 you have to be attentive,
02:16 make calls,
02:18 also look for sources.
02:21 And that was getting more and more difficult.
02:26 What I said at the beginning of our conversation,
02:29 there is no Saturday, no Sunday,
02:32 Friday afternoon,
02:35 or on Saturday, now, on the weekend,
02:38 I go to Mineral, watch the game,
02:40 then a plane crashes,
02:42 then there is some rebellion in a prison,
02:46 sometimes there is the death of an important person,
02:51 and you change everything.
02:53 You go after people,
02:55 you get involved.
02:58 It's exciting, but also tiring.
03:01 Gratifying, but exhausting.
03:03 Yes, but here's the thing.
03:05 I started to think about it.
03:09 One afternoon,
03:13 coming from a meeting,
03:15 in Fieng,
03:17 Carlos Rubens Donner,
03:20 who was...
03:22 Responsible for the Detachai commercial.
03:26 The Detachai commercial,
03:28 met Rubens Benin.
03:31 At that meeting in Fieng,
03:33 Rubens Benin was already with CNN.
03:37 He played with Carlos Rubens,
03:39 saying, "Manuel doesn't sell Detachai."
03:44 Carlos Rubens said, "I can ask him."
03:47 That was the first thing.
03:49 Before saying good afternoon,
03:50 Carlos Rubens said, "Look, Rubens Benin..."
03:52 He wants to buy it.
03:54 Rubens Benin, ok.
03:56 Because there were people who wanted to buy Detachai.
04:00 Church people, pastors, politicians,
04:04 you know,
04:06 who were going to break the tradition.
04:12 The whole legacy.
04:14 The world of Detachai was planted,
04:16 thinking only about the financial side.
04:20 I said, "Ok."
04:22 That was around the end of March.
04:28 We talked
04:30 during the month of April,
04:33 I had a meeting with him,
04:36 with Benin.
04:39 On May 13, 1991,
04:44 no, 2021,
04:46 I'm confusing the date,
04:48 in 2021,
04:50 we decided...
04:53 It was a relatively fast process.
04:55 Everything was very fast.
04:57 Benin was already a fan of Detachai.
05:00 He said he learned to like football
05:02 by listening to Detachai.
05:04 When he was a kid,
05:06 he really liked the company.
05:08 And then,
05:10 the scheme was made.
05:12 I think...
05:14 It's in good hands.
05:16 It's in good hands.
05:18 I think it was good for me,
05:21 for my family,
05:23 for those who bought it.
05:28 Life goes on.
05:30 As João Saldanha, the deceased, would say,
05:33 "Life goes on."
05:35 [BEEP]

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