Outlook Business - Secret Diary Of An Entrepreneur - Sanjeev Bikhchandani - Part 1 - video Dailymotion

OutlookIndia

What did Sanjeev Bikhchandani do to ensure that his start-up Naukri reached breakeven? Read the complete profile in the 2016 edition of Outlook Business Secret Diary Of An Entrepreneur http://www.outlookbusiness.com/specia...   You can catch him and several other entrepreneurs and CEOs at Outlook Business Leading Edge 2017. To know more log on to leadingedge.outlookbusiness.com  #SanjeevBikhchandani #Entrepreneur #Business #OutlookBusiness #OutlookMagazine #OutlookGroup

Transcript

00:00 Even if a company has a budget of 2 crore rupees, you know, the maximum we could take

00:10 was 6,000 rupees.

00:11 So we said we need products that add value, we need products that create more value, we

00:16 need products and therefore you can realize a higher value.

00:19 So basically a higher price.

00:20 You can have a larger share of wallet.

00:22 So we produced new products.

00:24 Simultaneously we rolled out a sales team.

00:26 Before that we were selling by direct mail.

00:29 And we discovered that a good sales guy within three months would break even on his own cost

00:32 and start delivering a surplus.

00:35 So we said each sales person is a profit center, potentially.

00:39 So let's keep on adding more and more sales people in the market.

00:42 Till the last sales guy does not break even on his own cost, which means the market is

00:47 saturated.

00:48 We never got to that point, but you know in about two years time we had nine branches,

00:52 sales offices and we had about 230 sales guys, sales people and they were all making money

01:00 on their own cost and delivering a surplus which was defraying the overheads.

01:04 And that's how we grew and broke even.

01:06 [Music]

Outlook Business - Secret Diary Of An Entrepreneur - Sanjeev Bikhchandani - Part 1

Transcript

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