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ÉducationTranscription
00:00 Listen, did you notice anything?
00:01 It seems that the music of TF1's JT
00:03 is inspired by a movie known by everyone
00:05 "Les Dents de la Mer"
00:06 And why?
00:06 It was created to arouse a strong emotional reaction
00:10 among the viewers
00:11 We know that music can have a considerable impact on our brain
00:14 There are even therapies by music that exist
00:16 It's called musicotherapy
00:18 Here, the marketers understood it well
00:20 They use this technique to associate music
00:22 with a very specific emotion
00:24 Fear
00:24 "France is afraid"
00:25 Like in the movie
00:26 your human brain is programmed to react to danger signals
00:30 And in a scary music
00:32 there are some components that can activate primitive survival reflexes
00:36 Minor tones
00:37 Strident sounds
00:38 High frequencies
00:40 or very low
00:40 Repetition elements
00:42 All this means that when you hear a music that arouses fear
00:45 your brain will be alerted
00:46 and it will be much more attentive to what will happen next
00:50 And all the channels, especially the American ones
00:53 do exactly the same thing
00:55 Wake up our fear to attract attention.
00:58 Does it work for you?