MrBeast Vs. Hershey: 'The Bear Cave' Reveals A Potential Shakeup In The Snack Industry
A report published on Thursday by "The Bear Cave" titled "Problems at Hershey" details the competitive landscape faced by the iconic chocolate manufacturer. The American snack industry titan is experiencing a surprising challenge from Feastables, a newcomer company founded by the popular YouTuber, MrBeast.
Edwin Dorsey, author of "The Bear Cave" newsletter, argues that the narrative underscores that Hershey Co (HSY), despite its long-standing market dominance, is experiencing fresh competition from a company that enjoys a robust fanbase. As Dorsey states, "While Hershey has customers, Feastables has fans."
This is epitomized by a tweet from Jimmy Donaldson, a.k.a. MrBeast, asking fans to tidy up Feastables displays, which garnered over 144,000 likes and a whopping 44 million views. In contrast, Hershey's latest tweet only collected 178 likes.
Hershey didn't immediately respond to Benzinga's request for comment.
Edwin Dorsey, author of "The Bear Cave" newsletter, argues that the narrative underscores that Hershey Co (HSY), despite its long-standing market dominance, is experiencing fresh competition from a company that enjoys a robust fanbase. As Dorsey states, "While Hershey has customers, Feastables has fans."
This is epitomized by a tweet from Jimmy Donaldson, a.k.a. MrBeast, asking fans to tidy up Feastables displays, which garnered over 144,000 likes and a whopping 44 million views. In contrast, Hershey's latest tweet only collected 178 likes.
Hershey didn't immediately respond to Benzinga's request for comment.
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