BMW at the Geneva Motor Show 2009. BMW EfficientDynamics.

Back in Geneva 2008, BMW announced that in 2008 there would 700.000 vehicles on the road with BMW EfficientDynamics. Now one year later, the teller board stands at 1.35 million vehicles …and every month BMW is selling more cars with Efficient Dynamics than its competitors are in an entire year on their CO2 measures. Chris Koenders explains that BMW has seen the fastest decline in emissions: no other car manufacturer has reduced CO2 more in absolute numbers than BMW. With a reduction in fleet consumption by more than 25 per cent between 1996 and 2008, BMW has over-fulfilled the self-commitment made by the ACEA, the Association of European Automobile Manufacturers. BMW