Феликс Штейн МК Создание портфолио. Привлечение клиентов
Transcript
00:00 We have a portfolio, we started a long time ago.
00:03 Let me say a couple of words.
00:06 If we talk about creating a portfolio for a bride, for a wedding,
00:14 then we do ordinary wedding makeup,
00:18 both for the bride and for the mother-in-law.
00:24 We have two directions at once.
00:31 Age makeup, this can be for the mother and the bride,
00:37 although the bride can be 85 years old.
00:40 And for the girlfriend?
00:41 For the girlfriend, of course.
00:43 Therefore, no creative makeup,
00:45 no makeup associated with such a sister-in-law is needed.
00:51 The best thing to do for a professional photographer
00:59 is to have a professional model,
01:05 and that you were a customer,
01:08 that you showed the photographer what you wanted to do.
01:15 You went to the magazines, showed the photos,
01:19 and you showed what you wanted to do.
01:21 Because the end result should please you.
01:25 If the end result does not please you,
01:28 then you are to blame.
01:30 Why are you to blame?
01:32 Because you did not show him the picture you had in your head.
01:38 How can you show it?
01:40 Only in this way.
01:42 You took some work,
01:44 showed it, "This is what I want the light to be."
01:46 "This is what I want the hairdresser to do."
01:49 "This is what I want to do to my hair."
01:51 "This is what I want to do to my makeup."
01:55 You should be fully prepared for the shooting.
01:59 This is how the shooting is prepared.
02:01 You took a face chart and drew it.
02:03 You took this girl, this model,
02:05 and rehearsed the makeup in advance.
02:12 You sat down with the photographer
02:14 and chose the work you liked.
02:17 He already did Photoshop.
02:19 Photoshop should be minimal.
02:21 Photoshop should be minimal,
02:24 so that the structure of the skin is preserved.
02:27 The best thing is to take the photos before and after.
02:32 When you take the photos and put them somewhere,
02:37 you must sign the contract with the model.
02:41 How can you put the photos in the portfolio?
02:44 I'll tell you.
02:46 Let's continue.
02:49 You sat down with the photographer
02:51 and chose the photos.
02:53 You don't need a lot of photos.
02:55 If you have 6-7 good photos in the first portfolio,
03:00 they will bring you more work
03:03 than if you have 50 bad photos.
03:07 It makes no sense to take photos
03:11 that are all over the Internet.
03:15 You should stand out with something.
03:18 With quality, with an interesting idea,
03:20 with a good model.
03:22 So it's better to focus on quality,
03:25 on good work.
03:27 Do you understand?
03:29 You wrote down your goal.
03:32 We are talking about the makeup, right?
03:35 The goal is the makeup.
03:37 What do I do for it?
03:40 Let's imagine.
03:43 Where are the people?
03:46 Where are the people?
03:48 In social networks, right?
03:50 You write in social networks.
03:52 Then you write in VK, Facebook,
03:54 Motoclassniki, Instagram, Periscope,
03:57 and so on.
03:59 In social networks.
04:01 What else is there?
04:03 There are people in discos.
04:05 They are your people.
04:07 How many children are in a disco?
04:09 17 years, right?
04:11 16, 17, 15, 15, 16, 17 years, right?
04:13 They are your future brides.
04:15 Do you understand?
04:17 Ok, you took it into account.
04:19 Discos, right?
04:21 Then you will do what I do with it.
04:23 Now you are making a list
04:25 where your people are.
04:27 Right.
04:28 Magazines.
04:30 Yes, people still read magazines.
04:33 Although, of course, less than 10 years ago.
04:36 But there are magazines now
04:38 that are on the Internet too.
04:43 And there are also print magazines.
04:45 You can take and introduce a column,
04:47 like a make-up artist.
04:49 Introduce a column.
04:51 A great question.
04:52 Are there forums?
04:53 There are forums, right?
04:54 It's your clients, your future.
04:56 Just people who are interested in makeup.
04:58 What should I do?
05:00 I have a red pimple,
05:02 I have to go out tomorrow.
05:04 I have dark circles under my eyes.
05:06 I have asymmetry in my eyes.
05:08 And so on.
05:10 And so on.
05:12 And I'm a beauty.
05:14 And what should I do?
05:16 I have broken eyes.
05:18 What should I do?
05:20 Well, let's go on.
05:22 Work with colors.
05:24 Work with colors?
05:26 What colors?
05:28 What?
05:30 Just distract attention from the eye.
05:32 Well, good girl.
05:34 What are we doing?
05:36 Red lips.
05:38 Right, change the accents.
05:40 Make red lips.
05:42 Then the pigtails,
05:44 you can dance, nothing will change.
05:46 Therefore, make bright red lips.
05:48 Got it?
05:50 You have social networks,
05:52 you have a disco,
05:54 you can hold a forum,
05:56 answer questions.
05:58 When you answer questions,
06:00 you are treated as a specialist.
06:02 A specialist.
06:04 Got it?
06:06 It's very good
06:08 to hold small groups
06:10 of makeup for yourself.
06:12 To hold small groups.
06:14 Two or three people
06:16 to hold makeup for themselves.
06:18 A girl who came to you,
06:20 wants to learn,
06:22 and you will teach her.
06:24 - Is it paid?
06:26 - Of course, it's paid.
06:28 - But we don't have to disclose
06:30 some questions on the forum.
06:32 - If you can disclose,
06:34 do it.
06:36 Share knowledge, girls.
06:38 - I don't mind.
06:40 - The thing is,
06:42 it's stupid not to share knowledge.
06:44 If you don't share knowledge,
06:46 you are not confident.
06:48 You think, if I share knowledge,
06:50 no one will come to you.
06:52 It's nonsense.
06:54 - The staff will come.
06:56 - Believe me.
06:58 I have a lot of work.
07:00 They steal,
07:02 I don't pay attention to it.
07:04 I draw other people's work.
07:06 It's easier.
07:08 Got it?
07:10 Let's go on.
07:12 I'll go back to the proposal.
07:14 You held a course,
07:16 two or three meetings,
07:18 you taught a girl to paint.
07:20 She should paint herself.
07:22 You taught her to paint.
07:24 When she gets married,
07:26 she will call you as a painter.
07:28 You are a master, guru for her.
07:30 She believes in you,
07:32 so she will call you
07:34 as a painter at her wedding.
07:36 Got it?
07:38 We are talking about the course.
07:40 - Yes.
07:42 - How many meetings?
07:44 - I don't remember.
07:46 - How many meetings?
07:48 - I held one meeting.
07:50 - Usually, it's up to five meetings.
07:52 - I held one meeting.
07:54 I don't know how to solve it.
07:56 You should be a genius
07:58 to solve it in two or three meetings.
08:00 - Only some people
08:02 can be taught to paint an arrow.
08:04 - I don't know how to teach it.
08:06 How?
08:08 An arrow is...
08:10 - I still don't know how to do it.
08:12 - An arrow...
08:14 An arrow is...
08:16 It's mathematics.
08:18 - Yes.
08:20 - Why is this eye perfect
08:22 and this one is not?
08:24 - You have two left hands.
08:26 - How can I have two left hands
08:28 when this one is perfect,
08:30 beautiful, smooth,
08:32 and this one is lower or crooked?
08:34 - I'll explain.
08:36 I want to tell you.
08:38 Girls, I want to tell you.
08:40 An arrow is mathematics.
08:42 - Yes.
08:44 - I told you about the lower one.
08:46 And it's also about experience.
08:48 OK?
08:50 Experience will give you more than anything else.
08:52 - The more you train,
08:54 the more you get your hand,
08:56 the better.
08:58 - After the hundredth...
09:00 - One?
09:02 - Yes.
09:04 You'll get it for the 101st time.
09:06 I'm serious.
09:08 - You should hit the hand.
09:10 - Yes.
09:12 - You should hit the hand.
09:14 - No, no.
09:16 You should hit the hand.
09:18 Let's talk about the portfolio.
09:20 We'll go to the...
09:22 - I have a question.
09:24 There should be different types
09:26 of portfolio.
09:28 - Yes, there should be different types
09:30 and different types.
09:32 You shouldn't do it
09:34 on the same...
09:36 - You should have different models.
09:38 - Smokes.
09:40 There should be different models.
09:42 - Different models.
09:44 - Different models, different make-up.
09:46 Because everyone has different tasks.
09:48 Someone needs a light make-up,
09:50 someone needs a bright one,
09:52 someone needs an oriental one,
09:54 someone needs a shiny one,
09:56 someone needs a matte one.
09:58 - Everything you can.
10:00 - Someone needs a close-up,
10:02 someone needs a deep-shot,
10:04 someone needs a far-sighted one.
10:06 - And Asian, and black.
10:08 - And a dark one.
10:10 - You should show the opposite.
10:12 - No, no. I mean where to start.
10:14 You should start with good ones.
10:16 At least 6 photos.
10:18 - So that everyone has different...
10:20 6 different people.
10:22 - No, no, no.
10:24 - I mean,
10:26 I have 5 girls,
10:28 each of them is different age.
10:30 And I make different images
10:32 for each of them.
10:34 - No, it would be great.
10:36 I mean,
10:38 for a start,
10:40 take one professional model,
10:42 make a shooting,
10:44 two or three images.
10:46 That's what I mean.
10:48 And then, of course,
10:50 I wish everyone...
10:52 - But still, one photo for each shooting.
10:54 - No, no.
10:56 - Yes, I mean,
10:58 I don't put three photos
11:00 from one image.
11:02 - Sorry.
11:04 - Sorry.
11:06 - Next, girls.
11:08 Let's go further.
11:10 You made a portfolio.
11:12 We'll talk about another portfolio later,
11:14 but it's very important.
11:16 You made a portfolio.
11:18 You figured out where it will work,
11:20 where it will be placed.
11:22 You have a portfolio
11:24 in an electronic format,
11:26 in files, in the Internet, etc.
11:28 There is a printed portfolio.
11:30 People like to leaf through paper.
11:32 The printed portfolio
11:34 should be 20x30.
11:36 It's a standard international size.
11:38 The photo is 20x30.
11:40 Yes, 20x30.
11:42 The album.
11:44 You will get it
11:46 at the end of the second course.
11:48 You will get the album, not the photo.
11:50 So that you don't have...
11:52 You would roll your lips back.
11:54 - I see.
11:56 - I would start rolling my lips.
11:58 - I don't need it.
12:00 - It's a mother's lips.
12:02 - I see.
12:04 - I don't need it.
12:06 - 20x30.
12:08 - 20x30.
12:10 You made a portfolio.
12:12 You put it in...
12:14 Let's say, in the class.
12:16 Although the class is dying now.
12:18 Let's say, in the class.
12:20 You put it on your page.
12:22 How should you write?
12:24 Not "My Make-up",
12:26 but "My Make-up" or "My Wedding Make-up".
12:28 - Photographer.
12:30 - Let's say, you are Masha Kupkina.
12:32 - Masha Kupkina.
12:34 - I'm writing the name of the make-up artist.
12:36 - No, no, no.
12:38 - Just the name.
12:40 - I'm saying the name of the album.
12:42 Make-up by Masha Kupkina.
12:44 Wedding make-up by Masha Kupkina.
12:46 - Who is Masha Kupkina?
12:48 - Masha Kupkina is my heroine.
12:50 - Tell me, please,
12:52 if you make a wedding portfolio,
12:54 is it different?
12:56 - We'll come back to it.
12:58 I'll answer your question.
13:00 Have you figured it out?
13:02 Then you put these works.
13:04 And in the work you write
13:06 who is the model, who is the make-up artist.
13:08 Who is the photographer, who is the stylist,
13:10 who is the shoe shop, who is the ring shop.
13:12 And so on.
13:14 You write who was in the private team.
13:16 It's very important.
13:18 - Who is the one who is in charge of the clothes.
13:20 - Credit. It's called credit.
13:22 What do you do next?
13:24 Where is your client?
13:26 We have this idea all the time.
13:28 Where is your client?
13:30 - Where to get him?
13:32 - Let's say Miss Tel Aviv.
13:34 Miss Israel.
13:36 Miss Jerusalem.
13:38 Some Miss.
13:40 Where there are a lot of young girls.
13:42 - Miss.
13:44 - You put your album there.
13:46 You put your album there.
13:48 In this group.
13:50 Where are these girls?
13:52 Who else is your client?
13:54 At the wedding.
13:56 Who else is your client?
13:58 Think.
14:00 You are looking for a group
14:02 where there are a lot of young people.
14:04 How can it be called?
14:06 I don't know.
14:08 Something like that.
14:10 - Where all the bowls are.
14:12 - Bowls.
14:14 - Young people of Ashdod.
14:16 Young people of Tel Aviv.
14:18 Where are the girls?
14:20 Not 100 people.
14:22 10,000, 20,000, 50,000, 100,000.
14:24 Who else is your client?
14:26 Think.
14:28 - It was a graduation.
14:30 - No, it's young people.
14:32 - These are future brides.
14:34 - When I said that I was
14:36 a hairdresser.
14:38 - A hairdresser.
14:40 - I was told that there are
14:42 a lot of business women.
14:44 That they have business meetings
14:46 all the time.
14:48 They have a method of dealing with each other.
14:50 They need someone to come
14:52 and prepare them for a meeting.
14:54 - There are a lot of them.
14:56 - It's another.
14:58 - It's another group.
15:00 - It's another group.
15:02 - Very rare.
15:04 - You can take it from this portfolio.
15:06 It's another group.
15:08 Another.
15:10 Who else is your client?
15:12 - Girlfriends, brides.
15:14 - I want to turn you to the other side.
15:16 - In general, it's another.
15:18 - What else do you have?
15:20 - Commercial.
15:22 - Photographers.
15:24 Your client is a photographer who
15:26 makes wedding photos.
15:28 Who else is your client?
15:30 - Cameramen.
15:32 - Cameramen who make wedding photos.
15:34 - Wedding agencies.
15:36 - Agencies.
15:38 You have to take a list.
15:40 Which of you got married?
15:42 Remember.
15:44 What was your list when he said "yes"?
15:46 - I went to your clients.
15:48 I went to my photographer.
15:50 - I see.
15:52 You went through me.
15:54 I understand.
15:56 - It's normal.
15:58 - No, they even made a book through me.
16:00 A phone book.
16:02 - For professionals.
16:04 - For professionals.
16:06 I have a lot of connections.
16:08 It's true.
16:10 - I have a lot of connections.
16:12 - I have a lot of connections.
16:14 - I have a lot of connections.
16:16 - I have a lot of connections.
16:18 - I have a lot of connections.
16:20 - I have a lot of connections.
16:22 - I have a lot of connections.
16:24 - I have a lot of connections.
16:26 - I have a lot of connections.
16:28 - I have a lot of connections.
16:30 - I have a lot of connections.
16:32 - I have a lot of connections.
16:34 - I have a lot of connections.
16:36 - I have a lot of connections.
16:38 - It's sad.
16:40 - We should say that.
16:42 - He has no way back.
16:44 He said it.
16:46 He did it.
16:48 You started to make a list.
16:50 Wedding dress.
16:52 Hairdresser, hairdresser,
16:54 make-up artist,
16:56 shoes,
16:58 cars.
17:00 You can make a list of people
17:02 who will be with you at the wedding.
17:04 It's your client.
17:06 You can go through all social networks.
17:08 You have a photographer.
17:10 You found a group
17:12 where these photographers
17:14 live at the wedding.
17:16 You made your album there.
17:18 Wedding make-up,
17:20 Masha Kutkina.
17:22 You went there
17:24 where hairdressers live.
17:26 You saved your album.
17:28 Make-up, Masha Kutkina.
17:30 Do you understand?
17:32 Next.
17:34 You made
17:36 6 works.
17:40 You started with 6 works.
17:42 To make 6 works
17:44 you should have 30-40 works.
17:46 To start working
17:50 in this style
17:52 so that the portfolio
17:54 starts working.
17:56 I'll explain why.
17:58 You made the first 6 works
18:02 as a base.
18:04 Then once a week
18:06 you should add
18:08 one or two works
18:10 per week.
18:12 You should have
18:16 a margin
18:18 of 30 works.
18:20 Why 30?
18:22 Because you will make
18:24 other works at this time.
18:26 To start working correctly
18:28 you should have
18:30 30 works.
18:32 To start working correctly.
18:34 And when you work correctly
18:36 you don't stop.
18:38 There is a nuance.
18:40 You can't make lower level.
18:42 You should make the same level
18:44 or higher level.
18:46 Lower level is not suitable.
18:48 You shouldn't stop.
18:50 If you stop, you fall.
18:52 What does
18:54 this whole culture
18:56 with work exhibition do?
18:58 It brings all your future clients
19:00 to your
19:02 being.
19:04 To your existence.
19:06 To your existence.
19:08 To your level.
19:10 You should have
19:12 a high level.
19:14 If you have bad works
19:16 you shouldn't go there.
19:18 You should learn
19:20 to make good works.
19:22 Don't exhibit.
19:24 In no case.
19:26 Bad works
19:28 shouldn't exist.
19:30 It shouldn't exist.
19:32 Bad works.
19:34 If you
19:36 don't have work
19:38 you should stop.
19:40 Every Sunday or Thursday
19:42 you should stop.
19:44 As a rule.
19:46 You brush your teeth.
19:48 You go to have breakfast.
19:50 You should do the same.
19:52 After breakfast you should stop.
19:54 You should do it as a rule.
19:56 As a system.
19:58 I'm talking about the system.
20:00 If you don't have work
20:02 you should be photographed
20:04 as if you are in the process of work.
20:06 From far away.
20:08 Or from close.
20:10 You are with a brush.
20:12 But it's work.
20:14 It's good.
20:16 It's normal.
20:18 You don't have to
20:20 put "I'm done" all the time.