HUGO CHAVEZ : PROPAGANDA 1998 (MAS)

MOVIMIENTO AL SOCIALISMO (MAS)After a two-year imprisonment, Chávez was pardoned by President Rafael Caldera in 1994. Upon his release, Chávez reconstituted the MBR-200 as the Fifth Republic Movement (MVR—Movimiento Quinta República, with the V representing the Roman numeral five). Later, in 1998, Chávez began to campaign for the presidency. In working to earn the trust of voters, Chávez drafted an agenda that drew heavily on his ideology of Bolivarianism. Chávez and his followers described their aim as "laying the foundations of a new republic" to replace the existing one, which they cast as "party-dominated"; the current constitution, they argued, was no more than the 'legal-political embodiment of puntofijismo,' the country's traditional two-party patronage system.[23]
Chávez utilized his flamboyant public speaking style, which was noted for its abundance of colloquialisms and ribald manner—on the campaign trail to win the trust and favour of a primarily poor and working class following. By May 1998, Chávez's support had risen to 30% in polls, and by August he was registering 39%. Chávez went on to win the 1998 presidential election on December 6, 1998 with 56% of the votes.[15][24]