Linda Yaccarino Takes the Helm as CEO of Twitter, Promising to Transform the Platform into "X, the Everything App"

Elon Musk announced Linda Yaccarino, a former advertising executive, has been announced as the new CEO of Twitter. Musk tweeted the job announcement, expressing his excitement about Yaccarino's appointment and their plans to transform Twitter into an all-encompassing platform called "X, the everything app." Yaccarino acknowledged the importance of user feedback and emphasized the need for collaboration to build "Twitter 2.0." Her background in advertising, particularly her previous position as NBCUniversal's head of advertising, is seen as crucial in attracting advertisers back to Twitter. Following Musk's takeover, a report indicated that half of Twitter's top advertisers had left the platform, resulting in an estimated $750 million loss in revenue. Yaccarino's appointment is expected to address the challenge of reacquiring advertisers and monetizing the user base.