Watch: Gary Lineker’s son nets £400k as tech start-up hits £5m valuation

A tech company founded by Gary Lineker’s son George has been valued at £5.5 million after completing its latest funding round.The City based start-up, YourBusinessNumber, provides customers with a virtual phone number they can use to keep in touch with their clients through WhatsApp Business.It secured £400,000 with the Match of the Day presenter among the investors. The firm has now raised £795,000 in total since launching last year.George Lineker, 31, said: “I didn’t originally want him to invest, because of the backlash you get from it,” adding Gary was “not tech savvy at all”.“When we launched we went down the sole trader route, working with London-based personal trainers, hair and beauty, traders and electricians who have a lot of clients on one phone and want to separate their work chats from their personal chats. But we’ve since got a bit of traction from estate agents, accountancies and recruitment firms.