BrandWagon Explained: IPL Media Rights Winners

The Financial Express
The Financial Express
  • 2 years ago
With the BCCI pocketing Rs 48,390 crore from 2023-2027 media rights bid, IPL is now the second most valued sporting event in the world. At Rs 23,575 crore for TV rights and Rs 23,758 crore for digital rights, BCCI has definitely scored a big win but have the broadcasters also managed to hit a sixer?

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