Michael B. Jordan Agrees to Rename Rum Brand After Facing Heavy Criticism
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3 years ago
Michael B. Jordan
Agrees to, Rename
Rum Brand, After Facing
Heavy Criticism.
On Tuesday, Michael B. Jordan took to his Instagram Story
to release a statement concerning his new rum brand. .
The 34-year-old actor launched the brand
earlier this month under the name J’Ouvert. .
He immediately faced criticism for
appropriating Caribbean culture.
The word J’Ouvert is “deeply rooted in Trinbagonian
and Caribbean culture” and commonly used on the
islands to mark the start of Carnival. .
Even rapper Nicki Minaj, who was born in Trinidad
and Tobago, voiced her opposition to the name. .
I'm sure MBJ didn't intentionally do
anything he thought Caribbean ppl
would find offensive … But now that
you are aware, change the name &
continue to flourish & prosper, Nicki Minaj, via Insider.
In his Instagram post, Jordan said it was never
his intention to “offend or hurt a culture.” .
I just wanna say on behalf of myself & my
partners, our intention was never to offend
or hurt a culture (we love & respect) & hoped
to celebrate & shine a positive light on, Michael B. Jordan, via Instagram.
After days of “learning” and
“engaging" in “community
conversations,” Jordan has
agreed to rename the brand. .
We hear you. I hear you & want to be clear
that we are in the process of renaming.
We sincerely apologize & look forward to
introducing a brand we can all be proud of, Michael B. Jordan, via Instagram
Agrees to, Rename
Rum Brand, After Facing
Heavy Criticism.
On Tuesday, Michael B. Jordan took to his Instagram Story
to release a statement concerning his new rum brand. .
The 34-year-old actor launched the brand
earlier this month under the name J’Ouvert. .
He immediately faced criticism for
appropriating Caribbean culture.
The word J’Ouvert is “deeply rooted in Trinbagonian
and Caribbean culture” and commonly used on the
islands to mark the start of Carnival. .
Even rapper Nicki Minaj, who was born in Trinidad
and Tobago, voiced her opposition to the name. .
I'm sure MBJ didn't intentionally do
anything he thought Caribbean ppl
would find offensive … But now that
you are aware, change the name &
continue to flourish & prosper, Nicki Minaj, via Insider.
In his Instagram post, Jordan said it was never
his intention to “offend or hurt a culture.” .
I just wanna say on behalf of myself & my
partners, our intention was never to offend
or hurt a culture (we love & respect) & hoped
to celebrate & shine a positive light on, Michael B. Jordan, via Instagram.
After days of “learning” and
“engaging" in “community
conversations,” Jordan has
agreed to rename the brand. .
We hear you. I hear you & want to be clear
that we are in the process of renaming.
We sincerely apologize & look forward to
introducing a brand we can all be proud of, Michael B. Jordan, via Instagram