Which one is better- Customer Search Terms or Amaz

This one has a very straightforward answer. It’s Customer Search terms. As a rule of the thumb if you are looking for increasing to harvest your keywords, we recommend to increase the number of customer search terms compared to Amazon recommendations.
Based on our experience and talking to thousands of our customers, there has been no situation where amazon recommendations were better than customer search terms.

Worse, amazon recommendations are always very generic which might generate sales but at a very high ACoS rate and also at the cost of very low conversion rates.

The customer search terms algorithms for AiHello is very unique and powerful. AutoPilot can harvest search terms customers used for landing on your product and also customer search terms that got a sale for your competitors.
It can also transfer important customer search terms from your auto campaigns to manual campaigns. This can be done in AutoPilot settings by linking your AutoCampaing to Manual Campaign.

So hands down, customers search term harvesting is the way to go. There is not much to debate about this. There might be exceptional scenarios where it’s good to increase Amazon Recommended keywords harvesting but those scenarios are extremely rare and we will talk about it in our later videos.

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