Coca-Cola has touted its track record in providing jobs to Palestinians amid a call to boycott the company as the conflict between Israel and Gaza continues to escalate.
Coca-Cola Malaysia said calls for a boycott were based on "false information" and rumours, and a "lack of understanding" of the company's Middle East operations.
"We remain deeply concerned about the ongoing violence in Israel and in Gaza and its severe impact on communities in the region.
"Coca-Cola and our local bottler NBC have a long-standing commitment to the Palestinian market, having begun production in 1998 and we are today one of the largest employers in the territories," it said.
As of 2016, Coca-Cola, through NBC, was the third-largest employer in Palestine.
Coca-Cola Malaysia said calls for a boycott were based on "false information" and rumours, and a "lack of understanding" of the company's Middle East operations.
"We remain deeply concerned about the ongoing violence in Israel and in Gaza and its severe impact on communities in the region.
"Coca-Cola and our local bottler NBC have a long-standing commitment to the Palestinian market, having begun production in 1998 and we are today one of the largest employers in the territories," it said.
As of 2016, Coca-Cola, through NBC, was the third-largest employer in Palestine.
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