The Psychology of Selling

https://www.iconcoaching.com - I just wanted to share a simple strategy with you that I call the psychology of selling. Now the challenge with most salespeople is that they approach a prospect who by the way, is in a positive present mindset, which means if the prospect keeps doing what they’ve always done, well, they’re going to get to this positive future. Am I right?

So, we move them to this negative present from the negative present. Then psychologically, we must move them to a negative future, meaning continue doing the same thing, expecting a different result is the definition of insanity, right? And once we’ve got them to that negative future mindset, well now finally, they’re open to a more positive future, which is engaging you to be the real estate agent and trust. Until we talk next time, I want you to be on purpose, be productive and be powerful.