Streetball Legend 'The Professor' Talks Hoops, Branding, and the Science Behind Social Media

Streetball legend Grayson Boucher also known as 'The Professor' has been a viral sensation before social media took over the web. He joined Sports Illustrated NBA editor Jarrel Harris to discuss his life after AND 1 Basketball and how his journey on becoming one of the top social media basketball influencers in the game today.